AstraZeneca Launches New Virtual Fund-Raising Activity to Honor Breast Cancer Survivors
18 Septembre 2007 - 3:54PM
PR Newswire (US)
Celebration Chain Builds Communities, Will Raise up to $25,000 for
Charity NEW YORK, Sept. 18 /PRNewswire-FirstCall/ -- AstraZeneca is
pleased to announce the launch of the Celebration Chain, a unique
new virtual fund- raising activity designed to honor women who have
survived breast cancer as well as those currently facing the
disease. All money raised will be donated to Living Beyond Breast
Cancer, a nonprofit organization that supports and empowers women
affected by the disease. To participate, individuals can log onto
http://www.celebrationchain.com/. Each time a survivor profile is
created; AstraZeneca will donate $1, up to $25,000, to Living
Beyond Breast Cancer. "We've always put patients and their health
first," said Meryl Weinreb, director of patient programs at
AstraZeneca. "The Celebration Chain is another way to reinforce our
commitment to these extraordinary women who have survived breast
cancer while allowing them to become part of a community that is
larger than their immediate family and friends." The Celebration
Chain is a fun and easy way to honor loved ones, family, or friends
who are breast cancer survivors while raising money for the
nonprofit national organization, which supports initiatives to
empower women affected by the disease. Here's how the Celebration
Chain works: Friends and family of breast cancer survivors log onto
http://www.celebrationchain.com/ and create a free personalized
virtual "doll" on the site to represent the woman they would like
to honor. The dolls are customized to reflect the honoree's
features and personality traits. After creating their virtual
"doll," users will share it with the woman they are celebrating,
and forward it along to other friends and family who may also want
to celebrate her. For every doll created, AstraZeneca will donate
$1, up to $25,000, to Living Beyond Breast Cancer. Visitors to the
Web site also will be able to obtain information about additional
support programs offered by AstraZeneca including IN YOUR
CORNER(TM), Visions of Hope(TM), and the American Cancer Society's
Navigator Program. About Breast Cancer In the United States, breast
cancer is the most frequently diagnosed cancer among women, and is
the second-leading cause of cancer deaths in women, exceeded only
by lung cancer.(1) It is estimated that 40,460 women in the U.S.
will die of the disease in 2007.(1) Mammography screening, which is
recommended annually for women 40 years of age and older,
frequently detects breast cancer at an early stage, and thus, may
improve survival chances. After increasing for over two decades,
female breast cancer incidence rates leveled off from 2001 to
2003.(1) Mortality rates in women have steadily declined since
1990, decreasing by 3.3 percent per year in women younger than 50
and 2.0 percent per year in those 50 years and older.(1) About
Living Beyond Breast Cancer Living Beyond Breast Cancer, based
outside Philadelphia, is a national nonprofit organization
dedicated to empowering all women affected by breast cancer to live
as long as possible with the best quality of life. Programs and
services include: conferences, teleconferences, the toll-free
Survivors Helpline (888-753-5222); a Web site,
http://www.lbbc.org/, which contains free quarterly newsletters;
publications for African American and Latina women; recordings;
networking programs for survivors and women of color; health care
provider trainings; and the Paula A. Seidman Library and Resource
Center. About AstraZeneca AstraZeneca is a major international
health care business engaged in the research, development,
manufacture and marketing of prescription pharmaceuticals and the
supply of health care services. It is one of the world's leading
pharmaceutical companies with health care sales of $26.47 billion
and leading positions in sales of gastrointestinal, cardiovascular,
neuroscience, respiratory, oncology and infection products.
AstraZeneca is listed in the Dow Jones Sustainability Index
(Global) as well as the FTSE4Good Index. In the United States,
AstraZeneca is a $12.44 billion health care business with more than
12,000 employees. For nearly three decades, AstraZeneca has offered
drug assistance programs side by side with its medicines, and over
the past five years, has provided over three billion in savings to
more than one million patients throughout the U.S. and Puerto Rico.
AstraZeneca has been named one of the "100 Best Companies for
Working Mothers" by Working Mother magazine and is the only large
pharmaceutical company named to FORTUNE magazine's 2007 list of
"100 Best Companies to Work For." In 2006, for the fifth
consecutive year, Science magazine named AstraZeneca a "Top
Employer" on its ranking of the world's most respected
biopharmaceutical employers. For more information about
AstraZeneca, please visit: http://www.astrazeneca-us.com/ (1)
American Cancer Society, "Cancer Facts & Figures," 2007
DATASOURCE: AstraZeneca CONTACT: Laurie Casaday of AstraZeneca,
+1-302-290-2624, Web site: http://www.astrazeneca-us.com/
http://www.celebrationchain.com/ http://www.lbbc.org/ Company News
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