Disney Launches Digital Subscription Service in Europe
21 Octobre 2015 - 8:06PM
Dow Jones News
By Joe Flint
Walt Disney Co. is going to start offering many of its most
popular movies and television shows directly to consumers in Europe
through DisneyLife, a digital subscription service.
Launching in the United Kingdom in November and other European
markets in 2016, DisneyLife will initially feature primarily older
content from Disney library of family-friendly TV and movies.
Content will include Pixar movies as well as TV shows from the
Disney Channel.
"DisneyLife is a great example of our strategy to utilize
technology to connect with consumers in more direct and compelling
ways," said Disney Chief Executive Robert Iger.
Disney said the service will include thousands of Disney Channel
shows and hundreds of movies, albums and books. However, neither
Disney's Marvel movies nor "Star Wars" titles will be available on
the platform. Much of the content on DisneyLife is also available
elsewhere in the U.K. Both Disney Channel and Disney Jr. are
carried on British Sky Broadcasting's Sky TV.
A Disney spokesman said DisneyLife is designed to be a
"complementary service" to its existing relationships.
The fee for the monthly service will be GBP9.99 or about $15. It
will not include any linear streams of the Disney Channel or other
Disney networks.
While CBS Corp. has launched a similar service in the United
States called "CBS All Access," a Disney spokesman said there are
no current plans for a DisneyLife-like service in the United
States.
Write to Joe Flint at joe.flint@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
October 21, 2015 13:51 ET (17:51 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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