New Product Launch Update

RNS Number:6756Q
Conival plc
05 February 2007

Embargoed until 07.00 5 February 2007

                                  Conival Plc

                          ("Conival" or "the Company")



                           New product launch update



Conival (AIM: CVL), the specialist branded food and beverage company, is pleased
to announce that it has successfully launched its Sparky Superfoods smoothie
wild acai berry daily shot in 140 Tesco Extra and Hyper stores, prior to a
national rollout.

Sparky Superfoods is a brand of juices and foods that are enriched with Omega 3.
  It remains the only brand of not from concentrate super fruit juices and
health bars to be enriched with Omega 3.

The Sparky Superfoods acai berry daily shot is the first not from concentrate
fruit smoothie to be launched in a 100ml daily shot. Containing wild acai berry,
banana and strawberry, each 100ml daily shot contains 20% of the recommended
daily amount of Omega 3 (DHA/EPA).

Compared to any other fruit, the acai berry has the highest known level of
antioxidants as measured on the oxygen radical absorbency capacity  ("ORAC") and
is also rich in Omega 3, 6 and 9 leading to the acai berry being hailed as the
new "superfood".

Jeremy Schwartz, Chief Executive, Conival plc, commented:

"The shot, smoothie and functional food categories in the UK market are all
showing strong growth and we are confident that the launch of the Company's
first smoothie, and the market's first smoothie shot  will spearhead sales for
the Sparky Superfoods brand".

Dr Paul Clayton commented:

"The poor British diet and our poor standards of health are closely linked. The
global scientific consensus is that people should eat more fruit, vegetables and
fish, but many find it difficult to do so and are left depleted and vulnerable.
The Acai shot is a convenient and delicious way to increase our intakes of the
valuable phyto-nutrients and Omega 3 that are now believed to confer very
significant health benefits. "




Enquiries:

Conival plc                       0870 389 6999
Jeremy Schwartz, Chief Executive
John Bick

W.H. Ireland                      0121 616 2101
Nicola Rayner


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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