FIRST HALF TRADING UPDATE (6506Z)
20 Mars 2012 - 8:00AM
UK Regulatory
TIDMDEB
RNS Number : 6506Z
Debenhams plc
20 March 2012
20 March 2012
DEBENHAMS PLC
FIRST HALF TRADING UPDATE
Resilient finish drives first half like-for-like sales
growth
Debenhams plc, the leading multi-channel retailer, today
announces its trading update for the 26 weeks to 3rd March
2012.
Group gross transaction value for the 26 weeks to 3rd March 2012
increased by 1.4%. A resilient finish to the half saw like-for-like
sales increase by 2.4% (including and excluding VAT) for the eight
weeks to 3rd March 2012. This resulted in Group like-for-like sales
growth of 1.4% including VAT and 0.3% excluding VAT for the period
as a whole, an improvement on the position already reported for the
first 18 weeks of the year.
Debenhams' sales performance in the 18 weeks to 7th January 2012
was detailed in the January interim management statement. Trading
in the last eight weeks of the half held up well, helped by a
successful winter sale as well as an encouraging start to the new
season. Customers continue to appreciate the style, quality and
value of our offer, particularly our own core brands and Designers
at Debenhams. The spring marketing campaign under the "Life Made
Fabulous" theme was launched in mid-February and has been well
received by customers.
Michael Sharp, Chief Executive of Debenhams, said:
"I am pleased with our performance in the first half which
resulted in like-for-like sales growth despite challenging
conditions across the retail sector.
"Our priority in the second half is to continue executing our
strategy, centred on the four pillars of focusing on UK retail,
delivering a compelling customer proposition, increasing
availability and choice through multi-channel and expanding the
brand internationally.
"Whilst it is prudent to remain cautious about the health of the
wider economy and the impact this may have on consumer behaviour in
the short-term, we remain comfortable with the outlook for the full
year. Over the medium-term, we are confident of the benefits that
our strategy will bring to Debenhams."
Debenhams will report its first half results for the 26 weeks to
3rd March 2012 on Thursday 19th April 2012.
Note: comparisons relate to the 26 weeks to 3rd March 2012
versus 26 weeks to 26th February 2011 unless otherwise stated.
Statements made in this announcement that look forward in time
or that express management's beliefs, expectations or estimates
regarding future occurrences and prospects are "forward-looking
statements" within the meaning of the United States federal
securities laws. These forward-looking statements reflect
Debenhams' current expectations concerning future events and actual
results may differ materially from current expectations or
historical results. Neither the content of the Company's website
nor the content of any website accessible from hyperlinks on the
Company's website (or any other website) is (or is deemed to be)
incorporated into or forms (or is deemed to form) part of this
announcement.
Enquiries
Investors and analysts
Debenhams plc
Lisa Williams 020 7408 3304, 07908 483841
Media
FTI Consulting
Jonathan Brill 020 7269 7170
Caroline Stewart 020 7269 7227
Notes to editors
Debenhams is an iconic British department store group which was
established over 200 years ago. Debenhams has a strong presence in
key product categories including womenswear, menswear,
childrenswear, home and health and beauty and offers its customers
a unique and differentiated mix of exclusive own bought brands
including Designers at Debenhams, international brands and
concessions.
Debenhams has 170 stores in the UK, the Republic of Ireland and
Denmark as well as 66 international franchise stores in 25
countries. Debenhams products are also available online at
www.debenhams.com and www.debenhams.ie and through iPhone, iPad,
Android and Nokia apps.
Designers at Debenhams include Ted Baker, Jeff Banks, Jasper
Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda
Ilincic, Betty Jackson, Jonathan Kelsey, Carol Lake, Ben de Lisi,
Julien Macdonald, Melissa Odabash, Jane Packer, Jenny Packham,
Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders,
Lisa Stickley, Yukari Sweeney, Ashley Thomas, Eric Van Peterson and
Matthew Williamson.
Debenhams was awarded "Multichannel Retailer of the Year" at the
Oracle Retail Week Awards in March 2012.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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