Debenhams PLC - Trading Statement

RNS No 6406q
DEBENHAMS PLC
20 July 1999


DEBENHAMS PLC - TRADING STATEMENT

In the 18 weeks to Saturday 17 July 1999 total sales were down
0.7% on the previous year.  Like for like sales were down 3.6% on
the same period.  The gross margin was up 0.4% and like for like
costs were down on last year.

For the second half the margin is expected to be up on last year.
In addition, we have continued to make progress in the area of
cost control and like for like costs for the second half are
expected to be down.

Peter Jarvis, Chairman, commented:

"We are particularly encouraged that like for like sales have been
broadly level on the year during recent periods of prime trading.
In addition, we are pleased that over the last few months we have
increased our share of the UK clothing market.

This is a good performance given that market conditions have
remained difficult due to intense competitor discounting.  It is
further evidence that our well-established and proven strategy,
which offers our customers excellent value for money, continues to
drive the business forward and deliver sound results."

For further information:

Matthew Roberts            Finance Director
                           0171 408 3302

Joanna Lane-Jones          Head of Corporate Communications
                           0171 408 3459

Martin Leeburn             The Maitland Consultancy
                           0171 379 5151

Name of authorised company official responsible for making this
notification:

John Hodges - Deputy Company Secretary


Debenhams plc.  Registered in England.  Company No. 3430071
Registered Office: 1 Welbeck Street, London W1A 1DF


END

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