The actor steps into next role as the steward of exceptional
holiday moments in an exclusive collaboration with the iconic vodka
brand
NEW
YORK, Oct. 30, 2024 /PRNewswire/ -- Known
for toasting moments of celebration and making occasions
remarkable, Ketel One Family Made Vodka is excited to announce
actor and entrepreneur, Patrick
Schwarzenegger as the brand's very first "Spirit Advisor,"
this holiday season. Through a multi-platform campaign including
engaging social media content and exciting seasonal cocktails,
Ketel One will deliver consumers all the tools necessary to embark
on an extraordinary holiday season. Appointed by Ketel One Vodka as
the brand's inaugural Spirit Advisor, Patrick will share his
secrets to elevating holiday moments that are 'Made to Cocktail'
and go beyond the ordinary.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/ketel-one-vodka/9299251-en-ketel-one-first-holiday-season-spirit-advisor-patrick-schwarzenegger
This holiday season, consumers are prioritizing meaningful
moments that go beyond the expected to celebrate the season, and
Ketel One is here to help. With the guidance of the Ketel One
Spirit Advisor, Ketel One will sit at the heart of celebrations,
sharing the best ways to incorporate Ketel One into your
holidays.
Imagine finding the perfect martini on a night out with family
and loved ones or scoring the best gift for the fellow cocktail
enthusiast in your life – Ketel One knows a thing or two about
going beyond expectations and they're sharing all their secrets.
The journey continues throughout the holiday season with a
limited-edition cocktail kit – for those looking to celebrate at
home – available for purchase nationwide, bespoke cocktails, and
heatmaps curated by Eater in select markets that
highlight the best spots to enjoy Ketel One serves.
"I'm excited to be Ketel One's first ever Spirit Advisor," says
Patrick Schwarzenegger. "This
partnership is all about making memories during the holidays and
celebrating with the right spirit, and for me that is a Ketel One
martini with a twist. Unless it's a date…then we do espresso
martini!"
Since its inception, Ketel One Vodka has made it a priority to
not only provide quality vodka, but also provide remarkable
cocktail experiences. In a world where access to exceptional
experiences has become ubiquitous, our Ketel One Spirit Advisor
curates and elevates, ensuring each encounter is uniquely
memorable, shared among friends, family, and newfound companions
alike. This collaboration promises to showcase how Ketel One can
enhance every celebration, from intimate gatherings to lively
parties, with the help of our expert – and a well-crafted
cocktail.
"We all know that the holidays are the busiest time of the year
when it comes to planning memorable moments, so we're looking
forward to introducing our very first Ketel One Spirit Advisor to
show that just a touch of sophistication, big or small, goes a long
way in making the season a little bit brighter," explains
Sam Salameh, Vice President of
Vodka, Diageo. "When thinking about who would make the perfect
Ketel One Spirit Advisor, we thought about someone who has insight
into the finer things in life and naturally makes things better,
just as Ketel One was crafted to make a better cocktail, and
Patrick is someone who fit this persona perfectly."
To recreate the cocktail magic from home throughout the holiday
season, Ketel One has teamed up with PUNCH to offer a seasonal,
bespoke cocktail kit for purchase nationwide - a perfect gift for
the cocktail enthusiast in your life. The Espresso Mint-tini
Cocktail Kit by Ketel One Vodka and PUNCH, featuring the Ketel One
Spirit Advisor's recommended holiday recipe, a bespoke Peppermint
Espresso Martini, is available for purchase for consumers 21+
on Cocktail Courier starting November 15. For more information, please
visit KetelOne.com or follow along on
Instagram @KetelOne_US.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by 330 years and 11
generations of the Nolet Family's distilling expertise. Ketel One
is crafted using only the highest-quality ingredients, including
100% non-GMO grain and is gluten-free. That quality has led to
global recognition with Drinks International as the number one
trending vodka in the world's best bars, a top ten bartenders'
choice of vodka, and one of the best-selling vodkas in the world's
best bars (Drinks International Brands Report, 2022). Inspired by
the passionate pursuit of excellence in their craft, Ketel One
continues to toast to the artists, trailblazers and innovators in
the entertainment industry. Follow Ketel One Family Made Vodka on
Instagram for additional inspiration and
information: @KetelOne_US.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practices. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.com
Bullfrog + Baum
Jenna Kaplan / Elena Dabby
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Family Made Vodka
