Cooperation with Tesco-China

RNS Number:0661Z
EBT Mobile China PLC
27 June 2007


 
For immediate release                                               27 June 2007
 
                              EBT Mobile China plc
                         ("EBT Mobile" or the "Company")
 
                         Cooperation with Tesco in China
 
EBT Mobile, a leading China-based retail chain selling mobile phones and related
products and services, is pleased to announce that its Chinese subsidiary, EBT
International Trading (Shanghai) Co. Ltd. expects, subject to completion of
final contractual arrangements, to open 7 mobile phone stores in the next few
weeks within hypermarkets operated by Tesco Hymall, Tesco plc's vehicle for
expansion into China. The first EBT Mobile store within Tesco Hymall has opened
today in Shanghai. 

As part of Tesco plc's international expansion strategy, it has acquired 90% of
the equity of Hymall from Ting Hsin, one of China's leading consumer food and
beverage producers. The 48 existing Hymall hypermarkets in China are mainly
located in the east, north and northeast regions. Tesco plc has forecast that
this number will increase to 56 by February 2008, as part of its Asian expansion
policy. 

The agreement with Tesco Hymall is an important step and the latest move in EBT
Mobile's strategy to enhance its expansion by rolling out stores within leading
Chinese hypermarket chains. EBT Mobile already has similar agreements in place
with Carrefour, Metro, Lotus, RT-Mart, Wu-Mart, Auchan and Trust-Mart (35% owned
by Wal-Mart).

Zhang Ge, CEO of EBT Mobile, said:

"EBT Mobile is delighted to be selected by Tesco Hymall as its mobile partner.
Tesco has an outstanding international reputation and I believe China will
become an important market for the UK retailer following its success in other
Asian markets. Working with Tesco Hymall is another major step in our strategy
to develop key relationships with world class hypermarket groups operating in
China. EBT Mobile can leverage its competitive advantage of products, management
and capital to establish an even bigger platform, starting in our home base of
Shanghai. EBT Mobile will provide Tesco Hymall's customers with a wide choice of
mobile telephone products and services, while benefiting from a cost effective
roll out of stores within the Tesco Hymall stores."

 
For more information contact:

Terry Garrett / Stephanie Badjonat / John Moriarty
Weber Shandwick Financial                                          020 7067 0700

Aubrey Powell / Giles Stewart
Panmure Gordon (Broking) Limited                                   020 7459 3600

About EBT Mobile China plc

EBT Mobile China plc is a leading Chinese mobile phone and wireless services
retail  chain selling mobile phones, airtime, and other wireless products and
services.   Headquartered in Shanghai, EBT Mobile had 239 stores in 26 cities,
including  Shanghai, Suzhou, Nanjing, Hangzhou, Ningbo and Wuhan as at 31 May
2007.  Its  mission is to become the leading "end to end" multi-platform
retailer of wireless  products and services in China, the world's largest market
for mobile phones and  wireless applications and content.  Working with leading
industry partners such as  China Mobile, Nokia, Motorola, Carrefour, Tesco
Hymall, Metro, Auchan and Lotus,  EBT Mobile focuses on superior product
offerings, convenience and service, as well  as objective advice and outstanding
customer support.



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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