GAME Gameaccount

 
TIDMGAME 
 
 

GAN to provide Simulated GamingT for Leading regional US Casino

Tenth US client to partner with GAN for launch in H2 2016

ISE: GAMELSE: GAME

London & Dublin | March 29, 2016: GameAccount Network plc ("GAN" or the "Company"), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces it has signed a multi-year agreement with an undisclosed major US casino operator ("Client") for the launch of Simulated GamingT, pending regulatory approval.

Highlights

 
 
    -- Consistent with other GAN clients in the US, the new Client is the 

operator of a major established casino property generating in excess

of $500m in gross gaming revenues annually.

 
    -- The Client's property is situated in a new US State, continuing GAN's 

State-by-State approach to the US market and ensures continuing access

to the lucrative North Eastern regional social casino gaming market

where GAN has unique experience operating Simulated GamingT since

January 2014.

 
    -- Tenth major US casino operator to nominate GAN and Simulated Gaming as 

the preferred model for launching online, delivering true convergence

between real money land-based gaming and online Simulated Gaming

proven to increase on-property patron visitation.

 
    -- The Simulated GamingT offering will be operated from an instance of 

the GameSTACKT Internet gaming system deployed in Las Vegas Nevada and

is expected to go live across web and mobile in the second half of

2016.

 
    -- GAN's US-patented iBridge FrameworkT will link the GameSTACKT Internet 

gaming system to the Client's land-based casino management system.

 
    -- Simulated GamingT is an innovative Internet gaming service designed by 

GAN specifically for land-based US casinos, offering a

gaming-as-entertainment consumer website and mobile apps that include

over 200 casino slot and table games, including poker, backgammon, gin

rummy, poker dice and blackjack tournaments.

Dermot Smurfit, CEO of GAN commented:

"GAN's market-leading Simulated Gaming experience has been selected for the tenth time by a major US casino operator who's identity will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN's clients operate within. Our patented capability linking casino loyalty programs to our Simulated Gaming experience is expected to materially strengthen the Client's existing patron relationships in an increasingly competitive regional market."

FAQ's about GAN's Simulated GamingT

 
 
    -- Launched in the US by GAN in January 2014, Simulated GamingT has 

proven to monetize Internet traffic to existing websites operated by

land-based US casinos with average revenue per daily active user

(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original

estimate of $0.60, greatly exceeding equivalent numbers reported by

Social Casino operators on Facebook.

 
    -- Supported by 68 months of operating data across six (6) major US 

casinos' deployments, Simulated GamingT is now proven to drive

increased visitation on-property and in 2014 delivered on average a

28% uplift in on-property theoretical win from increased visitation by

existing patrons who also engage with Simulated GamingT online.

 
    -- US casino operators report up to 50% of their surveyed casino patrons 

are already engaged in playing Social Casinos on Facebook. Simulated

GamingT enables land-based US casinos access to the Social Casino

market worth $3.3 billion annually worldwide in 2015 (source: Eilers &

Krejcik Gaming, LLC) and is proven to increase property visitation

among existing patrons, reactivate lapsed patrons bringing them back

on-property and drive acquisition of new patrons from outside the

typical drive distance to the property.

www.GAN.com

For further information please contact:

 
GAN                          FTI Consulting 
Dermot Smurfit               Mark Kenny/Jonathan Neilan/Meanie Farrell 
Chief Executive Officer 
+44 (0) 20 7292 6262         +353 1 6633686 
dsmurfit@GAN.com             gameaccount@fticonsulting.com 
Davy 
John Frain / Roland French 
+353 1 679 6363 
 
 

GAN | Overview

GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACKT, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.

GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.

In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated GamingT website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated GamingT website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated GamingT website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN's Simulated GamingT launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN's Simulated GamingT launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN's Simulated GamingT launching in H1 2016. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN's Simulated GamingT launching in H1 2016. In February 2016 Rock Gaming (re-branded as Jack Entertainment) chose GAN's Simulated GamingT to support their Ohio-based casino properties launching online in H1 2016.

In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated GamingT website and accompany mobile Apps.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160329005669/en/

 
This information is provided by Business Wire 
 
 

(END) Dow Jones Newswires

March 29, 2016 05:47 ET (09:47 GMT)