HIP Hipcricket

RNS Number:0717J
HipCricket, Inc.
03 December 2007

HIPCRICKET, INC. (THE "COMPANY")

Notifiable Interest

03 December 2007

The Company received notification on 30 November 2007 that GAM International
Management Limited ("GAM") had acquired a notifiable interest (pursuant to the
Company's recent placing of shares in conjunction with the admission of its
shares to trading on AIM) of 1,168,237 shares of common stock of US$0.01 par
value each ("ordinary shares"), representing 4.07% of the issued share capital
of the Company.

GAM is the discretionary investment manager for the following funds, for which
it has acquired the relevant numbers of ordinary shares set out below:-


Fund                                                                                 No. of ordinary shares
GAM European Equity Hedge                                                                           927,237
GAM European Small Cap Hedge Investments                                                            241,000



For further information, please contact:-


HipCricket, Inc.                        Ivan Braiker, Chief Executive                         +1 425 452 1111
                                        Officer

Collins Stewart Europe Limited          Tim Mickley                                      +44 (0) 20 7523 8000

                                        John Peat
Parkgreen Communications                Justine Howarth                                  +44 (0) 20 7851 7480
                                        Bex Sanders-Hewett




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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