Mobile Marketing Campaign

RNS Number:0125Q
HipCricket, Inc.
13 March 2008


                                HipCricket Inc.
                        ("HipCricket" or the "Company")
AIM: HIP


                      Jameson(R) Taps HipCricket to Power
                  St. Patrick's Day Mobile Marketing Campaign

           Revelers Welcome the World's Fastest-Growing Whiskey Brand
  on Their Mobile Phones, Receive Entertaining Irish Toasts via Mobile Message


Bellevue, WA - March 13, 2008 - Revelers seeking the perfectly pithy Irish toast
this St. Patrick's Day won't have to look any further than their mobile phone,
thanks to Jameson and HipCricket, a mobile marketing company that creates
measurable, real-time, one-to-one relationships between brands and consumers.

America's fastest-growing whiskey brand has turned to HipCricket's
mobile-marketing platform to send unique Irish toasts via text message to
consumers who have opted-in to the "Jameson Full-On Irish" Sweepstakes. Irish
whiskey is by far the fastest-growing spirits category in the U.S., and those
enjoying St. Patrick's Day festivities can quench their thirst and impress their
friends with creative toasts sent daily from February 17 to March 17, and then
hourly throughout March 16 and 17.

Jameson's domestic importer, Pernod Ricard USA, worked with its creative agency,
Marketing Drive, to develop the national campaign, built around a sweepstakes
featuring five Grand Prize trips to the Old Jameson distillery in Dublin,
Ireland. Consumers of legal drinking age can opt-in to receive the toasts and
enter the sweepstakes by texting IRISH to 80782; revelers at participating bars
and restaurants can text JAMESON to 80782.

HipCricket provides a flexible, scalable platform that will enable thousands of
Jameson fans to simultaneously receive these toasts. On the back end,
HipCricket's platform offers Jameson the ability to measure the results of their
campaign with drill-down analytics.

"Working with HipCricket further extends Jameson into consumers' St. Patrick's
Day celebrations. HipCricket empowered us with the means to very easily
implement a mobile campaign that will provide us with measurable results," said
Wayne Hartunian, Brand Director for Jameson at Pernod Ricard USA. "Everyone
wants the perfect toast on St. Patrick's Day, and mobile is the ideal medium to
quickly distribute these gems to our customers who have opted in. It is the
ideal way to be creative and enjoy St. Patrick's Day with friends and family."

"Working with Jameson this St. Patrick's Day is an exciting opportunity that
truly showcases HipCricket's capabilities for leading consumer brands," said
Steve Siegel, HipCricket's Vice President of Brand Solutions. "Brands are
looking for creative yet welcomed ways to become an integral part of consumers'
lives; the 'Jameson Full-On Irish' campaign and "texted toasts" provide
something fun and enjoyable to their customers. Consumers are welcoming Jameson
be a part of their lives via a very personal medium, their mobile phones; we've
helped Jameson to create a fun way to stay top of mind."

Pernod Ricard USA urges all adults to accept responsibility when considering
consuming alcoholic beverages. For more information, please visit: http://
www.acceptresponsibility.org.

About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and
marketer of prized spirits and wine brands in the United States and is one of
the fastest growing subsidiaries of the world's #2 spirits company and #4 wine
company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod
Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the
forefront of the U.S. spirits market, doubling the company's sales value and
market share. The company is now the third largest in the U.S. spirits industry
by sales value and the fifth largest by sales volume in the U.S.

Pernod Ricard USA's leading brands include Kahlua(R) Liqueur, Chivas Regal(R)
Scotch Whisky, Seagram's Extra Dry Gin(R), Malibu(R) flavored Rum, Stolichnaya
(R) Vodkas, Jameson(R) Irish Whiskey, The Glenlivet(R) Single Malt Scotch
Whisky, Wild Turkey(R) Bourbon, Beefeater(R) Gin, MartellTM Cognac, as well as
Jacob's Creek(R) and Brancott Estate(R) wines, Perrier-Jouet(R) Champagne, G.H.
Mumm(R) Champagne and Mumm Napa(R) wines, and Pernod(R) and Ricard(R) Liquors.

About Marketing Drive

Marketing Drive (www.marketingdrive.com) is a promotional marketing agency
dedicated to helping clients realize their brand's full potential. We do this by
driving incrementality. Our trick, discover an unexpected insight or opportunity
to translate into a creative idea that goes Boom - simple to say, hard to do.
Marketing Drive is proud to partner with such notable clients as: Dannon;
ExxonMobil; New Balance; Novartis Consumer Health; Pernod Ricard, USA; Procter &
Gamble; and the US Environmental Protection Agency.

About HipCricket
HipCricket Inc. specializes in producing interactive mobile marketing campaigns
that generate new revenue for radio, television, brand and agency clients. The
company drives revenue and increases listenership, viewership and loyalty by
tapping into the behaviors and interests of more than 136 million Americans.
HipCricket's unique technology creates one-to-one relationships between
participants and advertisers, based on the trust of an opt-in only program.
Since its launch in 2004, HipCricket has delivered outstanding results for the
biggest brands and broadcast groups in the U.S., including: Clear Channel Radio,
Premiere Radio Networks, Cumulus Radio, Triad Broadcasting Company, Perry
Broadcasting Inc., Press Communications, Sandusky Broadcasting, Katz Media
Group, Beasley Communications, Bonneville International, Cox Radio, Media
General, NBC, Coca-Cola, Staples, and Hershey's. For more information, please
visit www.hipcricket.com.


For further information, please contact:

HipCricket, Inc.                     Jeff Hasen              + 1 425 460 5357
                                                                            
Collins Stewart Europe Limited       Tim Mickley             +44 (0)20 7523 8000                        
                                     John Peat

Parkgreen Communications             Justine Howarth         +44 (0)20 7851 7480                             
                                     Bex Sanders-Hewett






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            The company news service from the London Stock Exchange

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