IGH Interactive Gam

RNS Number:5221E
Interactive Gaming Holdings PLC
14 June 2006


Press release                                                     14 June 2006

                        Interactive Gaming Holdings Plc

                              ("IGH" or "the Group")

 IGH signs advertising agreement with MSN and announces exclusive sponsorship of
                    MSN Fantasy Football during the World Cup

Interactive Gaming Holdings Plc (AIM:IGH), the online sports betting and gaming
operator, is pleased to announce that it has signed its first online sponsorship
agreement with MSN to drive traffic to its Premier Bet website and increase
brand awareness.

Under the advertising agreement, Premier Bet will run 4 banners on the fantasy
football section of MSN's website. These promotional incentives will appear in
the daily email sent out to all of MSN's fantasy football registered users
throughout the World Cup.

Premier Bet has agreed the exclusive sponsorship deal with the MSN Fantasy
Football site over the World Cup which allows MSN's users the opportunity to put
their knowledge and management skills to the test by picking an ultimate fantasy
team for the World Cup, using players and managers from all the participating
countries. Once a team has been selected, it will be entered into a competition
and compete with all other registered teams for the winning prize of a Toshiba
37" Freeview LCD Television. Registration for MSN's fantasy football is free.

Commenting on the sponsorship, Thomas Taule, Chairman and Chief Executive of
Interactive Gaming Holdings, said: "To date the Group has been focused on, and
invested significantly in, the implementation of its infrastructures. The Group
is now in a position to begin its marketing activities and this deal with MSN
represents IGH's first major marketing drive."

"The World Cup is an extremely significant betting event and the Group intends
to exploit this through the exclusive sponsorship of MSN Fantasy Football. This
agreement provides an excellent advertising opportunity through strategic banner
advertising on MSN's website and further advertising on player newsletters which
will increase brand awareness and drive additional traffic to the Group's
websites."

Katy Adelson, Digital Marketing Manager at MSN UK said, "We are delighted that
Interactive Gaming Holdings has chosen MSN for their first online sponsorship
agreement. The ultimate fantasy team competition is a great way to encourage new
users to MSN.co.uk during the World Cup period."

                                    - ends -


For further information:
Interactive Gaming Holdings Plc
Thomas Taule, Chairman and Chief Executive            Tel: +44 (0) 207 745 6273
tom@igh.com                                           www.igh.com

Media enquiries for Interactive Gaming Holdings Plc:
Abchurch Communications Ltd
Chris Lane / Franziska Bohnke                         Tel: +44 (0) 20 7398 7700
chris.lane@abchurch-group.com                         www.abchurch-group.com
franziska.boehnke@abchurch-group.com

About Interactive Gaming Holdings Plc

Interactive Gaming Holdings plc is a leading online sports betting and casino
operator listed on the AIM market of the London Stock Exchange.

IGH provides its customers with a complete gaming experience offering seamless
integration between traditional sports betting and its casino products.

The Group's strategy is to enhance organic growth by focusing on selective
value-enhancing acquisitions within the online sports betting and gaming
sectors. In addition to IGH's existing customer base, the Company is actively
pursuing, under revenue share agreements, white-label opportunities with
significant brand names.

To date, IGH has made two acquisitions, namely Heathorns, the world's oldest
established bookmakers in March 2005, and Premier Bet, a fixed odds bookmaker
based in London, in August 2005.

Further information on Interactive Gaming Holdings can be found at www.igh.com

About MSN.co.uk

MSN is a division of the Microsoft Corporation

MSN is the UK's largest portal attracting over 16.8 million visitors per month
in the UK (Nielsen//NetRatings April 2006) and more than 465 million unique
users worldwide (MSN Internal Data). Owned by Microsoft, MSN is available in 42
markets and 21 languages.

MSN offers a wide range of Subscription products including Hotmail Plus and MSN
Premium with state of the art parental controls, spam filtering software and
photo editing tools.

MSN provides a number of world class innovative communication and information
services including:

   * MSN Hotmail, the UK's most popular free web-based e-mail service with
     over 8.9 million users in the UK (Nielsen//NetRatings April 2006) and over
     230 million active accounts worldwide (MSN Internal Data)
   * MSN Messenger, the UK's number one instant messaging service on the
     internet with 10.9 million monthly users (Nielsen//NetRatings April 2006)
     and over 205 million active users worldwide (MSN Internal data)

   * MSN Search, one of the UK's top search sites with 6.4 million users.
     (Nielsen//NetRatings April 2006). MSN Search is available in 33 markets
     worldwide and 13 languages. MSN Toolbar with Windows Desktop Search is
     available in 37 markets and 15 languages.


For more information about MSN UK please contact:
Emma Ap-Thomas 0207 025 6533
emma.ap-thomas@redconsultancy.com



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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