Reach
announcement*
16
May 2024
Nexxen International
Ltd
("Nexxen" or
the "Company")
Stagwell
(STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery
for Marketers
Stagwell
and its customers to leverage Nexxen's unified, proprietary data
solutions within the Stagwell Marketing Cloud
Partnership aligns with Nexxen's launch of the Nexxen Data
Platform, an expansion of its propriety data management
platform
Stagwell (NASDAQ: STGW), the
challenger network built to transform marketing, and Nexxen (AIM /
NASDAQ: NEXN), a global advertising technology company comprising
unified demand-side and supply-side platforms,
with deep expertise in video and Connected TV
("CTV"), today announced a partnership to offer an immersive suite
of data solutions and integrated applications within the Stagwell
Marketing Cloud, through which advertisers can gain a deeper
understanding of consumers to enhance engagement and drive
results.
The announcement comes as Nexxen
launches the Nexxen Data Platform, building and expanding upon its
proprietary data management platform. The platform provides an
enriched ecosystem in which brands can securely and effectively
input data of their choosing (first-party, contextual, second-party
and more) to augment their audiences with Nexxen's unique data
assets and proprietary applications including contextual audience
discovery tools. The availability of automatic content recognition
("ACR") data through the platform enables advertisers to better
understand viewability patterns and optimally allocate spend across
linear and digital TV.
Various capabilities of the partnership are
made possible through Nexxen's proprietary unified identity graph.
The solution, which will be broadly accessible through the Nexxen
Data Platform, will combine and deduplicate multiple identifiers
into a merged graph to enable increased scale, frequency capping
and better targeting and attribution at the person and household
level. The unified graph will also help advertisers address changes
in privacy and identity, including cookie deprecation.
"As Stagwell grows our assets and
pipeline within the media ecosystem, this partnership with Nexxen
is a win-win for clients," said Mark Penn, chairman and CEO,
Stagwell. "Clients of the Stagwell Marketing Cloud can leverage the
Nexxen Data Platform, specifically Nexxen's proprietary identity
graph and Stagwell's clean room capabilities, to effectively
maximize their campaigns with unified and comprehensive views of
valuable audiences across touchpoints and devices, in a
privacy-compliant manner."
"Emerging technology like the Nexxen
Data Platform is enriching advertisers' knowledge of consumers and
improving engagement, enabling a shift from exclusively buying
media to buying against audiences, and it is driving better
results," said Ofer Druker, CEO, Nexxen. "Our important partnership
with Stagwell brings advanced data solutions to top tier brands
around the globe, and will grow in incremental layers of innovation
and value as we put data at the core of Nexxen's strategic
roadmap."
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the
challenger network built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our specialists in 34+ countries are unified under a
single purpose: to drive effectiveness and improve business results
for their clients. Join us at www.stagwellglobal.com
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a
marketing-focused, AI-enablement platform built for the modern
marketer. Born out of Stagwell's (NASDAQ: STGW) network of
award-winning marketing agencies, SMC's technology empowers
marketers to drive business impact by giving them intuitive tools
equipped with proprietary, actionable data. SMC's portfolio of
solutions powers strategic consumer research, communications, and
media activation for brands worldwide by leveraging technology such
as generative and predictive artificial intelligence, shared
augmented reality, and more. Get your head in the cloud at
www.stagwellmarketingcloud.com
About
Nexxen
Nexxen empowers advertisers,
agencies, publishers and broadcasters around the world to utilize
video and Connected TV in the ways that are most meaningful to
them. Comprised of a demand-side platform (DSP), supply-side
platform (SSP), ad server and data management platform (DMP),
Nexxen delivers a flexible and unified technology stack with
advanced and exclusive data at its core. Our robust capabilities
span discovery, planning, activation, measurement and optimization
- available individually or in combination - all designed to enable
our partners to reach their goals, no matter how far-reaching or
hyper niche they may be. For more information, visit
www.nexxen.com
Nexxen is headquartered in Israel
and maintains offices throughout the United States, Canada, Europe
and Asia-Pacific, and is traded on the London Stock Exchange (AIM:
NEXN) and NASDAQ (NEXN).
More information
is available on the Nexxen Data Platform at www.nexxen.com/nexxen-data-platform
For further
information please contact:
Nexxen
International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of
Communications
csmith@nexxen.com
KCSA
(U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com
Vigo
Consulting (U.K. Financial PR & Investor
Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230
or nexxen@vigoconsulting.com
Cavendish
Capital Markets Limited
Jonny
Franklin-Adams / Charlie Beeson / George Dollemore
(Corporate Finance)
Tim Redfern / Jamie Anderson (ECM)
Tel: +44 20 7220 0500
Forward Looking
Statements
This press release contains
forward-looking statements, including forward-looking statements
within the meaning of Section 27A of the United States Securities
Act of 1933, as amended, and Section 21E of the United States
Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates,"
"believes," "expects," "intends," "may," "can," "will,"
"estimates," and other similar expressions. However, these words
are not the only way Nexxen identifies forward-looking statements.
All statements contained in this press release that do not relate
to matters of historical fact should be considered forward-looking
statements, including without limitation statements regarding the
benefits associated with the Nexxen/Stagwell partnership, and
Nexxen's products and platforms including the Nexxen Data Platform
and proprietary identity graph. These statements are neither
promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Nexxen's
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements, including, but not limited to, the
following: negative global economic conditions; global conflicts
and war, including the current terrorist attacks by Hamas, and the
war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen's
business, customers, and the markets in which Nexxen competes.
Nexxen cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary
materially, interested parties should review the risk factors
listed in the Company's most recent Annual Report on Form 20-F,
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on
March 6, 2024. Any forward-looking statements made by Nexxen in
this press release speak only as of the date of this press release,
and Nexxen does not intend to update these forward-looking
statements after the date of this press release, except as required
by law.
Nexxen, and the Nexxen logo are
trademarks of Nexxen International Ltd. in the United States and
other countries. All other trademarks are the property of their
respective owners. The use of the word "partner" or "partnership"
in this press release does not mean a legal partner or legal
partnership.
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