Ocean Outdoor Limited Ocean rolls out Birmingham DOOH roadside network
21 Juin 2019 - 8:00AM
RNS Non-Regulatory
TIDMOOUT
Ocean Outdoor Limited
21 June 2019
21 June 2019
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor rolls out Birmingham's biggest ever digital
out-of-home roadside network
City's world-class solution is designed to boost local
economy
London, UK (OOUT): Premium out-of-home media owner Ocean Outdoor
is rolling out a state-of-the-art digital network across main city
arterial and commuter routes throughout Birmingham in partnership
with Birmingham City Council.
In total, 130 roadside digital 6-sheet screens will replace
existing outdoor locations on key arterials across the city and the
outer suburbs, including New John Street, Suffolk Street,
Queensway, Corporation Street and Dartmouth Middleway.
The roadside network compliments Ocean's current portfolio of
large format city centre full motion screens and the Loop network.
The provision of a mixture of single and double sided 75 inch
screens is being managed by Samsung UK in association with Esprit
Digital.
Ocean chief development officer Steve George, said: "Ocean's
collaboration with Esprit Digital and Samsung UK in partnership
with Birmingham City Council extends our digital cities for digital
citizens proposition. This is about investing in the very best
platforms for advertisers and audiences.
"Ocean's focused approach to digital out-of-home (DOOH) will now
be rolled out roadside throughout greater Birmingham, further
boosting the economy and giving advertisers the chance to reach
aspirational, entrepreneurial people in the UK's second biggest
city."
Peter Livesey, Esprit Digital CEO, said: "This is the
best-looking digital street furniture yet deployed anywhere in the
world. Stunning, high, bright 75inch full outdoor roadside LCD
totems with proprietary Esprit Digital cooling technology and a
host of innovative features. A perfect partnership: Ocean, Samsung
and Esprit Digital working together to deliver a high profile city
network."
Damon Crowhurst, head of display, Samsung Electronics (UK) Ltd,
said: "Samsung is pleased to be Ocean Outdoor's strategic display
partner for this prestigious network. Working with Ocean Outdoor in
digital out-of-home is a great opportunity to showcase Samsung's
portfolio of outdoor display screens, including our single-sided
and double-sided units. As a significant investor in out-of-home
display solutions, it is important to have our brand showcased on
the most premium display installations."
The portrait style digital 6-sheet screens are in 120
hand-picked locations to minimise their environmental impact,
reducing street furniture clutter in each immediate area. They will
be operational from the summer.
Birmingham is one of Europe's youngest cities by population with
the under 25s accounting for 38% of the population. Major names
including Deutsche Bank, Barclays, HSBC and PWC are expanded their
presence, relocating thousands of people to Birmingham's
professional business services and financial hub.
More than 17,000 new businesses were registered in Birmingham in
2017 the largest number of start-ups outside of London. Birmingham
hosts the 2022 Commonwealth Games.
Ends
June 21 2019
For further information:
Ocean Outdoor
Susann Jerry 07725 091814 / susann.jerry@oceanoutdoor.com
Yellow Jersey PR
Charles Goodwin 07747 788 221 / ocean@yellowjerseypr.com
Georgia Colkin 07825 916 715
Technical
-- 120 locations - 130 screens
-- 75inch screens
Screen dimensions and resolution
-- 1.650m (h) x 0.928m (w)
-- 1920 x 1080 pixels
About Ocean
Ocean Outdoor operates some of the most prestigious digital
outdoor locations in the UK and the Netherlands. The UK portfolio
includes Holland Park Roundabout, which forms part of the Company's
exclusive external rights to two of the largest premium urban
shopping malls in Europe, Westfield London and Westfield Stratford;
the Birmingham Media Eyes above New Street Station, Birmingham; the
Landsec owned Piccadilly Lights and digital out-of-home (DOOH)
networks across eight of the top 10 UK cities including Birmingham,
Manchester, Newcastle, Liverpool, Leeds, Glasgow and Edinburgh.
Ocean also manages London's BFI IMAX. Ocean's portfolio of
high-profile landlords and partners includes Glasgow, Birmingham,
Southampton and Manchester City Councils, Landsec, Westfield, the
BFI and intu. Ocean acquired Ngage Media and Interbest in the
Netherlands in March 2019.
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END
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