TIDMBOOM
Audioboom Group PLC
15 June 2018
Audioboom Group plc
("Audioboom" or the "Company")
Audioboom Launches Series of International Advertising Sales
Partnerships
Exclusive ad sales agreements with advertising agencies in
Australia, Canada, New Zealand and the UK
Audioboom Group plc (AIM:BOOM), the leading spoken word audio
on-demand platform, announces three exclusive commercial agreements
with leading international ad sales networks, which will
significantly expand the Company's global reach and revenue
generating opportunities.
These partners will leverage Audioboom's established back office
technology and data analytics, serving the networks and media sales
agencies with content to drive revenue from programmatic and
in-read advertising.
The first agreement with The Podcast Exchange ("TPX"), focuses
on the Canadian region and makes Audioboom the first podcast
platform to partner with this network. Launched in February 2018,
TPX, which does not make or sell its own content, combines
research-driven strategy, advanced metrics, sales expertise and
geo-targeting, providing advertisers with better monetisation
opportunities within the Canadian podcast audience.
The second agreement targets the Australian and New Zealand
markets through Placard Media ("Placard"). Placard is a dedicated
agency that connects advertisers from these territories with
engaged podcast listeners. The agreement gives Placard the
exclusive right to sell "Host Endorsements" and "Live Reads" on
Audioboom's podcast inventory to advertising agencies within
Australia and New Zealand.
The third agreement is with DAX, which is the world's largest,
most advanced programmatic advertising platform, available in the
UK, US, France and Germany and is Global Radio's premium digital
audio advertising service. Audioboom is a key partner for Global
Radio as it looks to extend its reach into the programmatically
delivered spot advertising market for podcasting.
DAX gives advertisers access to an audience of 160 million
people across premium audio publishers including the Capital, Heart
and Radio X radio stations, as well as platforms like SoundCloud,
TuneIn and Audioboom.
This newly signed agreement with DAX is a renewal of Audioboom's
successful partnership which has been running for the last 12
months. The renewal will see enhanced Cost Per Thousand (CPMs) and
sell through rates compared to our previous agreement.
Rob Proctor, Chief Executive Officer of Audioboom, said: "These
worldwide agreements with leading networks and media sales agencies
will extend the reach and commercialisation of Audioboom podcasts
through programmatic and in-read advertising, and further increases
our revenue generating capabilities."
Enquiries
Audioboom Group plc
Rob Proctor, Chief Executive Officer Tel: +44(0)20 7403 6688
Allenby Capital Limited (Nominated adviser Tel: +44(0)20 3328 5656
and broker)
David Hart /Alex Brearley/Asha Chotai
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About Audioboom
Audioboom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations across
North America, Europe, Asia and Australia, and addresses the issue
of disparate podcast services by putting all of the pieces of the
puzzle together under one umbrella, creating a user-friendly,
economical experience.
Audioboom hosts over 12,000 content channels, with key content
partners including A+E Networks (US), Associated Press (US), The
BBC (UK), "Casefile True Crime" (AUS), Castbox Originals (US),
Edith Bowman (UK), "Felon True Crime Podcast" (AUS), "Moneycontrol
Podcast" (India), "News Roast" (UK), "No Such Thing As A Fish"
(UK), "Pound for Pound with Jake Wood and Spencer Oliver" (UK),
"Red FM" (India), Starburns Audio (US), "The Totally Football Show"
(UK), "The True Geordie Podcast" (UK) and "Undisclosed" (US).
Original content produced by Audioboom includes "The 45th" (US),
"Covert" (US), "I Almost Knew That" (India), "The Psychology Behind
with Dr Linda Papadopoulos" (UK), "Ctrl Alt Win Podcast" (India),
"Deliberations" (US), "It's Happening with Snooki & Joey" (US),
"Mafia" (US), "Mission To Zyxx" (US), "Night Call" (US) and "The
Russell Brand Podcast" (UK).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information, visit audioboom.com.
About The Podcast Exchange (TPX)
The Podcast Exchange (TPX) brings broad experience in monetising
media opportunities and a comprehensive understanding of podcasting
from a content and distribution perspective. Strong relationships
with podcast industry leaders combined with an in-depth knowledge
of the Canadian media landscape positions TPX as a leader in the
field, with extensive insights into the interests and listening
patterns of Canadian podcast consumers.
TPX are trusted, and known contributors to the podcast industry,
and have a track record of optimising the distribution of digital
audio to grow audiences, engage users and generate returns. TPX is
jointly owned and operated by Jeff Ulster and Jean-Marie
Heimrath.
About Placard Media
Placard Media is a dedicated agency connecting Australian and
New Zealand advertisers with engaged podcast listeners.
About DAX/Global
The world's most advanced and largest programmatic platform, now
available in the UK, US, France and Germany.
DAX is the market leader in digital audio advertising. DAX can
easily measure the performance of audio ads. Find out what time
audiences listened to your ad, whether they visited your website
and how far down the purchasing funnel journey they went.
Advertisers can even monitor parts of the creative executions and
get the insights to power clients' audio campaign performance.
DAX helps you to interact with current and new audiences,
capturing them when they are most engaged with audio.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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