RNS Number:8086Q
Proactive Sports Group PLC
13 October 2003



FOR IMMEDIATE RELEASE
13 October 2003


PROACTIVE SPORTS GROUP PLC

Acquisition of Kingsbridge Asset Management Limited
Joint Venture with Couchman Harrington Associates
Board Changes


Proactive Sports Group PLC ("Proactive" or the "Group"), a leading football
representation and sports marketing company, is pleased to announce the creation
of a Wealth Management Division through the acquisition of Kingsbridge Asset
Management Limited ("Kingsbridge Asset Management"), a joint venture with
Couchman Harrington Associates and a number of changes to the Board.


Creation of Wealth Management Division

Proactive has agreed to acquire the entire issued share capital of Kingsbridge
Asset Management.  Kingsbridge Asset Management was formed on 18 June 2003 to
acquire certain of the business assets of Kingsbridge Nottingham Limited.


Kingsbridge Asset Management provides financial services and advice to a client
base which includes professional football players, managers and coaching staff
from the 92 professional football clubs.  Kingsbridge Asset Management currently
advises over 600 UK based footballers, managers and coaching staff.  In addition
to its football clients, the company also advises clients from other sports such
as Rugby, Cricket, Golf and Racing.


The acquisition will form the basis of a new Wealth Management Division for the
Group and will trade under the name of Kingsbridge Asset Management.  David
McKee will be appointed to the board of Proactive as Director of Wealth
Management with immediate effect.  This new division will run alongside
Proactive's Representation and Sports Marketing Divisions and will offer clients
of Proactive advice and services on financial services, investment products,
taxation, mortgage and insurance services.  The creation of a Wealth Management
Division represents a significant development for the Group.


The initial consideration payable on completion is to be satisfied by #1.109
million payable in cash and by the issue of 15,851,667 new ordinary shares ("the
Consideration Shares") at a price of 6 pence per share, totalling an aggregate
sum of #2,060,100.  A further deferred payment of #0.4 million will become
payable in cash on 1 September 2004 which will be available up until that date
to meet any claims under certain indemnities provided to Proactive.  Additional
consideration of up to a maximum of #3.0 million will become payable in cash to
the Vendor depending on the future financial and trading performance of
Kingsbridge Asset Management in the three year period to 31 August 2006
satisfying agreed pre-tax profit targets over the relevant periods.


Normal warranties and indemnities have been provided to Proactive.


There is no audited financial information available for Kingsbridge Asset
Management since its incorporation on 18 June 2003.


Application has been made for the 15,851,667 Consideration Shares to be admitted
to trading on the Alternative Investment Market of the London Stock Exchange and
dealings are expected to commence on 16 October 2003.  The Consideration Shares
will rank pari passu with the existing ordinary shares in the Company.


Joint Venture

The Board of Proactive is also pleased to announce a joint venture with Couchman
Harrington Associates ("Couchman Harrington").  Couchman Harrington is a
specialist commercial and intellectual property law firm, providing legal
services to the sports, media, marketing, entertainment and technology sectors.

Under the terms of the joint venture agreement, Couchman Harrington will
establish a Legal Services Division that will operate through Proactive.  The
Legal Services Division will provide legal advice through Couchman Harrington to
Proactive's clients on areas such as image rights, sports marketing and other
related issues.  This area has become increasingly important within the range of
services that an athlete's representation agency needs to be able to offer its
clients.

The creation of a Wealth Management Division and the joint venture with
Couchman Harrington represents an important strategic move for Proactive by
expanding its range of services into complementary areas.  The Board's strategy
is for the Group to deliver, on a global basis, a holistic sports management
service to its clients.  Proactive's service offering now consists of four
discrete disciplines, being representation of the athlete, provision of sports
marketing services to both athletes and corporate clients, financial services to
athletes and legal services.


Board Changes

In addition to the appointment of David McKee, as Director of Wealth Management,
Neil Rodford, currently Chief Operating Officer, has been appointed as Chief
Executive.  Paul Stretford will relinquish the role of Chief Executive but will
remain on the Board in an executive and full time capacity as Director of Sales.

Proactive will announce its preliminary results for the financial year ended 31
August 2003 on Thursday 23 October 2003.


John Lawrence, Non-executive Chairman of Proactive, commented:

"The creation of a Wealth Management Division and the provision of Legal
Services to the Group's clients confirm our commitment to expanding the business
into complementary areas, in line with the Board's strategy of delivering a
holistic sports management business and reducing the Group's dependence on any
one revenue stream or division.   It also enables the Group to provide a
comprehensive range of representation, management and advisory services that now
includes player representation, sports marketing, financial services and legal
services to our client base and the sports industry as a whole.


"The realignment of the Board structure reflects the changing nature of
Proactive's business. In particular I would like to thank Paul Stretford, who as
founder and Chief Executive has contributed greatly to the transformation and
growth of the Company since flotation in May 2001. His experience of running the
business combined with his knowledge of global player representation will prove
invaluable as we continue to expand our business."


Enquiries to:


Proactive Sports Group Plc                            01625 536411
Neil Rodford, Chief Executive


ICIS Financial Public Relations                       020 7628 1114
Tom Moriarty - Financial Public Relations


Charles Stanley & Co. Limited                         020 7953 8000
Mark Taylor - Nominated Advisor


Ian Monk Associates                                   020 8834 1090
Ian Monk  - Public Relations Advisor



Details of the current and past directorships of David McKee are as follows:

David McKee
Current directorships                   Previous directorships
Deleon Property Inc.                    Greenhalgh Financial Services Limited
Kingsbridge Asset Management Limited    Kingsbridge Holdings plc
                                        Kingsbridge Nottingham Limited
                                        Kingsbridge Tax Consultancy Limited
                                        Kingweb Limited
                                        Sheltons Financial Services Limited
                                        Stoneygate 67 Limited





There are no other matters which are required to be announced with regard to
these appointments as outlined under paragraph (f) of Schedule 2 of the AIM
rules.


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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