TIDMSTF
smartFOCUS Group PLC
21 March 2011
RNS REACH
MONDAY 21 MARCH 2011
smartFOCUS
WINS HASTINGS INSURANCE CONTRACT
- Leading car and home insurance broker adopts smartFOCUS
intelligent marketing solutions to increase communication with
customer base and gain marketing single customer view -
Bristol, UK - (21 March 2011) - smartFOCUS, ("smartFOCUS" or
"the Company") (AIM: STF), a global provider of email and
multi-channel marketing software has signed a contract with
Hastings Direct, a division of Hastings Insurance Services.
Financial terms were not disclosed.
Under the contract Hastings, a leading broker in insurance
policies and related products, will adopt smartFOCUS's marketing
database, modelling, campaign management and reporting tools to
secure a single customer view and increase the relevance of
communications and engagement with prospects across all the
company's brands and throughout the customer lifecycle. Launched in
1997, Hastings Insurance specialises in car, home, van and
motorcycle insurance, as well as value-added products such as motor
breakdown cover.
Hastings Direct will use smartFOCUS's full Intelligent Marketing
Solution which comprises: Analyzer, powerful visual analytical
technique module; Modeler, providing easy and rapid predictive
model marketing campaigns; Campaigner for powerful and scalable
campaign planning, and production; and Reporter for continuous
reporting and measurement in multiple formats. Hastings also made
use of smartFOCUS implementation, training, support and
maintenance.
Mat Shepherd, Sales and Marketing Director for Hastings Direct
said:"We offer a range of products to a diverse customer base and
fully understand the power of relevance and using marketing data to
maintain trustworthy communications and engagement. Working with
smartFOCUS and its Intelligent Marketing solution is allowing us to
gain even further insight into our customer base and to ensure that
our communications and customer relationship management tactics are
perfectly aligned with our strategic marketing objectives."
"smartFOCUS was selected for its software and experience," added
Shepherd. "We reviewed the market and quickly found that smartFOCUS
was the clear choice for all our criteria. We were attracted by the
capability and usability of the software, including its look and
feel; its commitment to R&D and its development roadmap; past
implementation experience and the strong evidence of capable
project management to deliver; plus some very strong customer
references. It was very important for us to hear about the positive
experiences of companies with similar challenges which had overcome
their business issues with smartFOCUS."
As well as increasing efficiency of the marketing process,
smartFOCUS will enable the Hasting's marketing team to lower the
costs of its customer database processes and to identify and
leverage cross-sell opportunities.
Curt Bloom, Interim CEO of smartFOCUS said:"The challenge for
data-intensive customer-facing organisations such as Hasting Direct
is common: how to increase relevance to diverse audiences across
multiple channels while minimising running costs. Our marketing
solution is unique in that it is developed by marketers for
marketers, so we lower current and ongoing platform costs by
putting the power of analysis, campaign management and reporting at
the fingertips of marketers."
"Securing a deal such as this with a prominent brand in the
insurance sector is a great win for the smartFOCUS team. It
reflects our leadership in R&D, product delivery,
implementation strategies and the strength of support from our
existing customer base."
- Ends -
For further information please contact:
smartFOCUS
----------------------------- ----------------------
Curt Bloom, Interim CEO Tel No: 0117 943 5800
----------------------------- ----------------------
Arbuthnot Securities Limited Tel No: 020 7012 2000
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Tom Griffiths
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Buchanan Communications Tel No: 020 7466 5000
----------------------------- ----------------------
Lisa Baderoon, Tim Anderson,
Chris McMahon
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- MORE -
About smartFOCUS:
smartFOCUS is a leading international provider of multi-channel
marketing software and services. smartFOCUS's marketing solutions
integrate data to deliver the most powerful analysis and customer
insight, enabling communication across the entire marketing
operation.
More than 750 companies worldwide rely on smartFOCUS to inspire
customers, improve results and transform marketing performance.
Clients and partners include AAA, ABN AMRO, Center Parcs, EasyJet,
EMI, Equifax, Eurocamp, Harrods, Landal Green Park, lastminute.com,
Manchester United FC, QVC, Rabobank, RCI-GVN, Societe Generale and
Sony Europe. smartFOCUS also provides marketing solutions and
expertise to over 150 international news media companies, including
USA Today, the New York Times Regional Media Group and the
Washington Post.
smartFOCUS provides email and digital marketing with
smartMARKETER eChannel, a fully on-demand digital marketing
solution that serves each of its customers with email, mobile,
social network, landing page, microsite and RSS channel
communications.
smartFOCUS is headquartered in Bristol, U.K., with operations in
the U.S., Europe and Asia Pacific.
For more information, visit www.smartFOCUS.com.
About Hastings Direct
Hastings Direct is a trading name of Hastings Insurance Services
Limited, a UK personal lines insurance broker servicing customers
over the telephone, via the internet, and face-to-face.
The business launched in 1997 and currently has a product range
covering private car, motorcycle, commercial van and household
insurance, as well as a range of ancillary products and services
such as motor breakdown, personal accident and legal expenses
cover.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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