TBK Ted Baker

    RNS Number : 3016L
  Ted Baker PLC
  08 January 2009
   

    
    8 January 2009

    TED BAKER PLC
    ("TED BAKER")

    CHRISTMAS TRADING STATEMENT
    FOR THE PERIOD 1 NOVEMBER 2008 to 24 DECEMBER 2008

    Ted Baker, the British designer brand announces a 7.2% increase in retail sales for the period 1 November 2008 to 24 December 2008 (the
"period"), compared to the same period last year. Average retail square footage rose by 17.8% over the period to 183,031 sq.ft. (2007:
155,402 sq.ft.). This performance demonstrates the strength of the Ted Baker brand in a very difficult retail trading environment. Gross
margins were some 2.5% below those achieved last year reflecting a higher level of promotional activity which was necessary given the
competitive environment. As a result, we expect profit before tax for the full year to be at the lower end of the range of market
expectations, which currently stands at �19m to �23m.

    Retail sales for the period from 10 August 2008 to 24 December 2008 increased by 11.5% when compared to the same period last year. Since
the end of the first half we have opened stores in Bristol, in the Liverpool One development and two stores in Westfield London.

    We have made a strong start to the post Christmas sales period and expect to enter the new season with a clean stock position. We
anticipate that we will end the financial year with a strong balance sheet and net cash.

    We expect to announce our preliminary results for the 53 weeks to 31 January 2009 on Thursday 26 March 2009.

    Commenting on trading, Ray Kelvin, Founder and Chief Executive, said:
    "This is a creditable performance in a very challenging market and I would like to thank the Ted Baker team for their effort and
dedication.

    We expect 2009 to be a challenging year but believe that we are well placed to deal with the difficult trading environment. Our brand
remains strong with a loyal customer base and our financial strength will allow us to continue to invest in the development of the Ted Baker
brand worldwide and to take advantage of opportunities that may arise. We remain focused on providing great products for our customers and
offering the highest service levels."

    Enquiries:

 Ted Baker                       Tel: 020 7255 4800
 Lindsay Page, Finance Director

 Hudson Sandler                  Tel: 020 7796 4133
 Michael Sandler / Kate Hough


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