TIDMTEK
Tekcapital plc
18 May 2023
18 May 2023
Tekcapital Plc
("Tekcapital" or the "Group")
MicroSalt(R) announces that U.K. Celebrity Chef Jack Stein
has been appointed as Brand Ambassador
Tekcapital Plc (AIM: TEK), (OTCQB: TEKCF) the UK intellectual
property investment group focused on creating valuable products
that can improve people's lives, is pleased to announce that
Microsalt Ltd has executed an endorsement partnership with U.K.
Celebrity Chef Jack Stein for its low- sodium MicroSalt
products.
Chef Stein is a well-respected and high-profile chef,
restaurateur, entrepreneur, TV personality, author , and educator
and we are proud to work with him as our brand ambassador. Jack is
the Chef Director for Rick Stein overseeing their restaurant menus
and Stein's at Home ecommerce store. Jack Stein will be returning
to ITV's hit cookery show, Cooking with the Stars, for a third
series and has just received the 'Best Chef' accolade from Food
Magazine Reader Awards for 2023 . We believe that Jack has the
culinary experience and background to help us address the problem
of excess sodium consumption in the U.K. and across the globe.
"Excess sodium consumption is one of the world's greatest
insults to health, and partnerships like this are the best way to
make a difference in our efforts to address hypertension and
cardiovascular disease," said Rick Guiney, CEO of MicroSalt.
"I am absolutely delighted to be working with MicroSalt to show
how a true low-sodium salt can produce the same taste while
providing significant benefits to health. As a chef, salt is the
most important ingredient, and this product is game changing, said
Jack Stein, Chef Director for Rick Stein.
This partnership is expected to have a significant impact
including:
-- Expanded exposure of MicroSalt products to the culinary audience of Chef Stein.
-- Educating consumers about their day-to-day low sodium options
that will improve health and longevity.
-- Provide culinary guidance and credibility to the use of
MicroSalt in both everyday and commercial food preparation.
-- Expansion of Chef Steins brand and appeal across other markets where MicroSalt is present.
About MicroSalt
MicroSalt is dedicated to innovating food technology solutions
that enable people to live longer, healthier and happier lives. Its
patented low-sodium salt delivers natural salt with approximately
50% less sodium and may be used by both consumers and food
manufacturers who wish to decrease the amount of sodium in their
food. MicroSalt is 100% natural, non-GMO, gluten free, Kosher and
contains no potassium chloride. To learn more about MicroSalt and
MicroSalt(R) products, please visit www.microsalt.co .
Tekcapital owns 97% of the share capital of MicroSalt Ltd. and
6,034,683 shares (78%) of MicroSalt Inc., its U.S. subsidiary.
About Tekcapital plc
Tekcapital creates value from investing in new,
university-developed discoveries that can enhance people's lives
and provides a range of technology transfer services to help
organisations evaluate and commercialise new technologies.
Tekcapital is quoted on the AIM market of the London Stock Exchange
(AIM: symbol TEK) and is
headquartered in the UK. For more information, please visit www.tekcapital.com .
LEI: 213800GOJTOV19FIFZ85
For further information, please contact:
Tekcapital Plc Via Flagstaff IR
Clifford M. Gross, Ph.D.
SP Angel Corporate Finance LLP (Nominated
Adviser and Broker) +44 (0) 20 3470 0470
Richard Morrison / Charlie Bouverat (Corporate
Finance)
Rob Rees (Corporate Broking)
Flagstaff Strategic and Investor Communications
Tim Thompson/Andrea Seymour/Fergus Mellon
microsalt@flagstaffcomms.com +44 (0)207 129 1474
This press release is for informational purposes only. The
information herein does not constitute investment advice nor an
offer to invest and may contain statements related to our future
business and financial performance and future events or
developments involving MicroSalt and/or Tekcapital that may
constitute forward-looking statements. These statements may be
identified by words such as "expect," "look forward to,"
"anticipate" "intend," "plan," "believe," "seek," "estimate,"
"will," "project" or words of similar meaning. We may also make
forward-looking statements in other reports, in presentations, in
material delivered to customers, stakeholders and in press
releases. In addition, our representatives may from time to time
make oral forward-looking statements. Such statements may be based
on the current expectations and certain assumptions of MicroSalt
and/or Tekcapital's management. Please note that these are subject
to a number of risks, uncertainties and factors, including, but not
limited to those described in various disclosures. Should one or
more of these risks or uncertainties materialize, or should
underlying expectations not occur or assumptions prove incorrect,
actual results, performance or achievements of MicroSalt or
Tekcapital may vary materially from those described explicitly or
implicitly in the relevant forward-looking statement. Neither
MicroSalt nor Tekcapital intends, nor assumes any obligation, to
update or revise these forward-looking statements in light of
developments which differ from those anticipated.
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END
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