Strategy update
25 Avril 2008 - 9:01AM
UK Regulatory
RNS Number:0935T
Thomson Intermedia PLC
25 April 2008
Thomson Intermedia plc
Strategy update
25 April 2008
Thomson Intermedia plc (AIM: THN), a leading provider of media intelligence,
announces that Chief Executive Michael Greenlees will today address the
Landsbanki Media Pioneers Conference, at which he will update investors on his
strategic realignment of the business. The key points are as follows:
Major product lines will be rebranded to capitalise on the strength of the
billetts brand, to become:
* billetts media monitoring, to provide marketplace analysis and
insights on marketing investment
* billetts media consulting, to provide tools for measuring and
benchmarking marketing investment
* billetts marketing sciences, to help clients evaluate and plan
effective marketing investment
In addition, billetts media monitoring will be relaunched to focus on eight
sector-specific platforms enabling more timely and valuable market intelligence
for each segment: autozone, retailzone, ezone, travelzone, techzone, moneyzone,
leisurezone and brandzone.
Michael Greenlees said:
"This is a radical new proposition for UK media and one that we believe is
scalable into international markets. It reflects the Group's continuing
transition from data provider to a trusted partner whose value-added insights
will become 'must-have' information for our clients."
"Our new vertical strategy is designed to open up clear water between the Group
and its competitors. In such a rapidly changing media market, we believe our
timely and indispensable insights will help our clients make better and more
informed marketing and media investment decisions."
Thomson Intermedia plc expects to announce its preliminary results for the year
ended 30 April 2008 on Wednesday 23 July 2008.
Enquiries:
Thomson Intermedia
Michael Greenlees, Chief Executive 0207 650 9600
Andrew Beach, Finance Director
College Hill
Sara Musgrave 020 7457 2020
Carl Franklin
Landsbanki
Shaun Dobson 020 7426 9000
Claes Spang
This information is provided by RNS
The company news service from the London Stock Exchange
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