TIDMTPH 
 
RNS Number : 9097K 
Telephonetics PLC 
28 April 2010 
 

 Telephonetics wins a multi-year contract with Ireland's largest leading cinema 
                           operator, Omniplex Cinemas 
 
28 April 2010, Hemel Hempstead, UK - Telephonetics Plc, the speech automation 
and data integration specialist, announces today the signing of a multi year 
contract with Omniplex Cinemas including Savoy Cinema Dublin, Screen Cinema 
Dublin and Swan Cinemas Rathmines for provision of its MovieLINE automatic 
speech recognition (ASR) film information and ticket booking service to 25 
cinema sites in Northern Ireland and The Republic of Ireland. 
 
As Ireland's largest leading cinema operator, Omniplex Cinemas account for over 
50% of cinema tickets sold in the Republic of Ireland and Northern Ireland. 
This contract reinforces Telephonetics market leading position for providing 
film information and ticket booking services to the cinema industry.  In the UK, 
Telephonetics provide the MovieLINE service to 83% of the major multiplex 
cinemas.  In addition, the contract allows the path to open up further to 
international expansion for Telephonetics. 
 
Omniplex have traditionally managed calls for their cinema sites across Northern 
Ireland and Eire through a centralised call centre.  In December 2009, Omniplex 
made a decision to trial MovieLINE as part of the opening of their new Dublin 
site -Swan Cinemas in Rathmines.  Omniplex were aware that the vast majority of 
the calls received by the contact centre were for routine and repetitive tasks, 
such as providing information on films available and taking payments over the 
telephone, all of which had the potential for automation.  The primary reason 
Omniplex decided to adopt MovieLINE, following the successful trial period, was 
that during busy times contact centre staff would struggle to efficiently handle 
peaks in call traffic, leading to unsatisfied customers left hanging on the 
telephone, which could have resulted in film-goers going elsewhere. 
 
Mark Anderson, Operations Director of Omniplex, commented: "Using contact centre 
agents alone to deal with high call volumes was often challenging, especially 
during busy peaks such as at the launch of a new film or during adverse weather 
conditions which often creates a surge in calls as people look for indoor 
activities.  One of our key drivers was ultimately to give our customers better 
service.  We decided to take a trial with Telephonetics to see whether an 
automated service proved popular with our customers.  And it did - calls were 
immediately handled efficiently and MovieLINE allows our customers near instant 
access to film information and ticket booking over the telephone, at any time of 
the day or night." 
 
Anthony McKay, CEO of Telephonetics Plc, commented: "We are delighted to welcome 
Omniplex Cinemas to our family of cinema customers - they will be in great 
company.  This is testament to our extensive experience in the cinema industry, 
the simplicity of MovieLINE to deal with the routine and repetitive plus the 
high level of customer service we provide to our customers." 
 
                                    - ENDS - 
 
For further information please contact: 
 
+------------------------------------------+--------------------------+ 
| Telephonetics Plc                        | +44 (0) 1442 242 242     | 
+------------------------------------------+--------------------------+ 
| James Ormondroyd, Finance Director       |                          | 
+------------------------------------------+--------------------------+ 
|                                          |                          | 
+------------------------------------------+--------------------------+ 
| Brewin Dolphin Investment Banking        | +44 (0) 113 241 0130     | 
+------------------------------------------+--------------------------+ 
| Nominated Adviser & Broker               |                          | 
+------------------------------------------+--------------------------+ 
| Neil Baldwin                             |                          | 
+------------------------------------------+--------------------------+ 
| Sean Wyndham-Quin                        |                          | 
+------------------------------------------+--------------------------+ 
|                                          |                          | 
+------------------------------------------+--------------------------+ 
| Maitland                                 | +44 (0) 20 7379 5151     | 
+------------------------------------------+--------------------------+ 
| George Hudson                            |                          | 
+------------------------------------------+--------------------------+ 
 
Notes to Editors 
 
About Telephonetics Plc 
 
Telephonetics Plc (TPH.L) is a UK-based leading provider of speech automation 
and data integration solutions. The Group was listed on the London Stock 
Exchange's AIM market in July 2005. 
 
Offering diverse automation solutions and deployed across tens of thousands of 
telephony channels, Telephonetics processes millions of minutes of speech 
recognition per annum, via its carrier-class resilient platform in both hosted 
and customer premises solutions. Drawing on over 16 years of understanding how 
people interact over the telephone, Telephonetics offers a range of 
customer-focused solutions, covering even the most demanding environments, and 
delivering real business benefits to all its customers. 
 
The MovieLINE  product is a proven market-leading solution that has been 
developed to meet market requirements, especially customer accessibility. It has 
powerful administration and operational back-office tools that ensure timely and 
valuable data is easily presented to cinema management. 
 
With innovative solutions for speech self-service, mobility, outbound messaging, 
emergency notification and business continuity Telephonetics has built a large 
customer base. This includes 83% of the major UK multiplex cinemas, over 60% of 
the UK's NHS acute health trusts, more than 120 Central Government, Local 
Authority, Police and Education sites, along with significant financial and 
legal company representation. 
 
About Omniplex Cinemas 
 
OMNIPLEX CINEMAS 
 
Omniplex, including Savoy Cinema Dublin, Screen Cinema Dublin and Swan Cinemas 
Rathmines, is part of The Ward Anderson Group. 
 
The Ward Anderson Group is the largest cinema operator in Ireland with over 200 
screens throughout the Republic of Ireland and Northern Ireland and account for 
nearly 50% of all cinema tickets sold. 
 
For more information on OMNIPLEX, visit www.omniplex.ie 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 CNTEAXLXAFNEEFF 
 

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