TIDMTUNE
RNS Number : 6841N
Focusrite PLC
06 June 2022
For release: 07:00, 6 June 2022
Focusrite plc
( " Focusrite " or " the Group ")
Launch of new audio interface product: Vocaster
Focusrite plc (AIM: TUNE), the global music and audio products
company supplying hardware and software used by professional and
amateur musicians and the entertainment industry, is pleased to
announce the launch of Vocaster; a new range of audio tools
designed for podcasters and other content creators.
Industry data shows a continued, substantial increase in content
creation globally, including podcasting at both the hobbyist and
professional level. The Group's own registration data also aligns
with this, referencing strong double-digit growth in new user
registrations versus pre-pandemic levels as highlighted in the
recent results for the six months to 28 February 2022. Podcasting
is a rapidly growing market, with in excess of four million(1)
different podcasts available on a variety of platforms, with over
two and half million(2) available through Apple alone. Podcast
listeners worldwide are estimated to have grown by 15% in the last
year(3) .
The Vocaster range, starting at GBP189, is comprised of two
standalone interfaces, Vocaster One and Vocaster Two, and two
studio packs, Vocaster One Studio and Vocaster Two Studio. While
Vocaster One is designed for the solo podcaster, Vocaster Two is
designed for more dynamic shows that feature two hosts and/or audio
segments. The studio packs contain Focusrite branded headphones and
microphones, enabling users to begin recording high quality
podcasts quickly and easily.
The range includes everything needed to record broadcast quality
podcasts, including a specially created "Easy Start" onboarding
process for users. As with other Focusrite products, an intuitive
companion app, Vocaster Hub, is available as the central hub for
setting up, recording, and mixing a show.
Vocaster also represents a big step forward in sustainability.
The range comprises carefully chosen components and biodegradable
and recyclable packaging. More than half of the plastics in the
Vocaster are from recycled sources.
It is anticipated that Vocaster will begin to contribute to the
Group's revenue in the last quarter of this financial year,
becoming a more important contributor in the next financial
year.
Tim Carroll, Chief Executive Officer, commented:
"We are delighted with the launch of Vocaster, which we are
calling the ultimate podcasting kit. With Vocaster, creators have
everything they need to start recording studio-quality sound in
seconds.
"The two interfaces are designed so that there is a solution for
every creator, whether you are just starting out and building a
home podcasting studio from scratch or looking to take an existing
setup to the next level. Vloggers are just one cable away from
adding Vocaster's studio sound to their vlogs, as both interfaces
feature a camera output, allowing a user to record high quality
audio directly to their camera and removing the need to sync audio
and video later.
"Since 2019 we have substantially grown and maintained our core
customer base. Vocaster is an important new product for us as it
seeks to tap into the rapid growth seen in the preparation and
distribution of audio files. Launching a range specifically catered
to podcasting has been a key focus for us and shows our ongoing
commitment to content creators at all levels. Our customers are
particularly drawn to our premium, easy to use solutions that allow
them to create professional audio recordings no matter their level
of experience. We anticipate that Vocaster will be an important
revenue generator for us in the future. "
(1) Source: Podcastindex.org March 2022
(2) Source: Podcast Industry Insights courtesy of Daniel J.
Lewis
(3) Source: Statista Number of podcast listeners worldwide
2019-2024
- Ends -
Enquiries:
Focusrite plc +44 (0) 149 446 2246
Tim Carroll, Chief Executive Officer
Sally McKone, Chief Financial Officer
Investec Bank plc (Nominated Adviser and Joint Broker) +44 (0) 20 7597 5970
David Flin
William Brinkley
Charlotte Young
Peel Hunt LLP (Joint Broker) +44 (0) 20 7418 8900
Edward Knight
Michael Burke
James Smith
Belvedere Communications +44 (0) 20 3687 2756
John West
Llew Angus
Notes to Editors
Focusrite plc is a global audio products group that develops and
markets proprietary hardware and software products. Used by audio
professionals and musicians, its solutions facilitate the
high-quality production of recorded and live sound. The Focusrite
Group trades under nine established brands: Focusrite, Focusrite
Pro, Novation, Ampify, ADAM Audio, Martin Audio, Optimal Audio,
Linea and Sequential.
With a high-quality reputation and a rich heritage spanning
decades, its brands are category leaders in the music-making and
audio recording industries. Focusrite and Focusrite Pro offer audio
interfaces and other products for recording musicians, producers,
and professional audio facilities. Novation and Ampify products are
used in the creation of electronic music, from synthesisers and
grooveboxes to industry-shaping controllers and inspirational
music-making apps. ADAM Audio studio monitors have earned a
worldwide reputation based on technological innovation in the field
of studio loudspeaker technology. Martin Audio designs and
manufactures performance-ready systems across the spectrum of sound
reinforcement applications. Linea designs, develops, manufactures
and sells innovative professional audio equipment globally.
Sequential designs and manufactures high end analogue
synthesizers.
The Focusrite Group has offices in four continents and a global
customer base with a distribution network covering approximately
240 territories.
Focusrite plc is traded on the AIM market, London Stock
Exchange.
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