APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX) a leading business analytics software solutions provider, today announced that Provident International, the UK-based consumer credit company, has selected Applix to provide financial forecasting and consolidation across its entire international division. Provident International will implement Applix and its high performance analytics engine, Applix TM1, to provide a real-time, flexible alternative to its complicated forecasting models. More than 50 users in 20 business units spanning seven European countries and Mexico will access the system. The solution will manage profit and loss, and balance sheet and cash flow forecasting, which encompasses multiple legislations and accounting bases. �Applix strongly demonstrated � through tailored proof of concept demonstrations, appropriate third party references and detailed invitation to tender responses � that they had the capability to meet and rapidly deliver solutions to our complicated requirements,� said Stephen Smith, value forecasting professional, Provident International. �Applix went to great lengths to prove that some of the most complicated parts of our forecasting environment could be handled in real-time through their system.� The solution will provide both Excel and Web interfaces, enabling the company to leverage existing skills and allowing users to work locally or remotely, while continuing to perform all activities and operations. Provident International also expects to be able to revise assumptions in budgets and plans, run �what-if� scenarios, re-calculate data to reflect new real-time information, and develop charts directly in a Web browser. Martin Richmond-Coggan, VP of EMEA, Applix, commented, �We are pleased that Provident International has chosen Applix over other major Business Analytics suppliers. Applix was able to build a strong partnership with Provident International during the process in which we demonstrated yet again that our solution is the most capable to meet Provident International�s complex business analytics needs on a single platform.� Provident International has ambitious plans for Applix TM1 and intends to expand the solution to other areas of its business following a successful initial implementation. About Provident International Established in 1997, Leeds-based Provident International is a leading international provider of financial services. It serves 1.8 million customers throughout the Central and Eastern Europe and Mexico through its home-collected credit operations and has over 5000 employees in seven countries. Provident International is part of the Provident Financial plc group. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.