Brightcove Introduces Smart TV SDKs for Roku, Samsung, and LG Devices, Empowering Media Companies to Reach New Audiences
15 Avril 2024 - 3:00PM
Business Wire
The new SDKs streamline the development and
management of native apps for premium OTT and DTC streaming video
experiences
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced the launch of its new player
platforms for Roku, Samsung and LG Smart TVs. The launch of the new
Software Development Kits (SDKs) has unlocked advanced features
within Brightcove’s industry-leading player framework, including
content protection, monetization, and analytics reporting
capabilities. Designed to reduce the cost and speed of high-quality
app development, media companies can more effectively target the
Smart TV platforms fueling media growth while delivering a
consistent, engaging premium viewer experience.
“Brightcove is committed to helping media companies deliver
engaging and world-class reliable streaming experiences while
reducing the costs traditionally associated with launching and
running an OTT service," said Scott Levine, Chief Product Officer
at Brightcove. “Our comprehensive platform enables media companies
to benefit from out-of-the-box functionality and deliver premium
app experiences with features previously only available in bespoke
custom app development - at a fraction of the cost. "
Brightcove developed the SDKs with advertising needs in mind,
supporting client-side and server-side ad insertion (CSAI, SSAI)
and integrating them with digital advertising partners.
Brightcove’s Roku SDK also complies with the Roku Advertising
Framework (RAF), facilitating the certification process for
customers. Brightcove’s Smart TV SDKs improve media handling and
offer sophisticated content security capabilities, including
multi-format DRM support, playback rights restrictions, and HDCP
Fallback, seamlessly enabling secure delivery of premium content
across all platforms.
Brightcove’s industry-leading Insights solutions also come
pre-integrated. These insights, driven by the usage of the Smart TV
SDKs, allow media companies to optimize ad breaks, improve player
performance, identify content performance trends, pinpoint the
cause of streaming quality issues, and measure impacts on viewer
engagement, all to inform and enrich content, monetization and
distribution strategies. The Smart TV SDKs automatically collect
and report the session details impacting viewer satisfaction at
scale, providing a clearer picture of overall streaming service
performance and ensuring better viewer experiences.
In concert with the launch of the Smart TV SDKs, Brightcove has
brought together a collection of the best video app developers to
deliver options for media companies looking to meet viewers
wherever they are. Partners include:
- Accedo – a global video solutions provider powering some of the
world’s most impactful and engaging video-centric experiences.
Accedo offers quick launch and simplified management with their
Accedo One platform, or fully customizable solutions for companies
looking to truly differentiate their video app experiences.
- Applicaster – helps content owners, OTT providers, and
publishers connect with their audiences and drive business
performance. The company’s Zapp platform is the industry’s most
innovative no/low-code app management platform designed to give
businesses the control, agility, and data they need to grow.
- Appsfactory – a paramount European digital agency boasting an
illustrious 14-year history of crafting and deploying successful
digital products and solutions.
- Arx.net/SoEasyTV – an established OTT applications provider
that has developed and maintains multiple tailor-made OTT
applications for large Pay TV Service Providers that support all
platforms and operate with different video backend platforms.
SoEasyTV OTT applications are a white-label solution that provides
powerful functionalities, flexibility and a common user experience
across all connected devices.
- Enveu – an end-to-end OTT technology solutions provider to
build, launch, manage and grow a video streaming business across
12+ platforms, dedicated to helping media publishers and content
creators.
- Pulselive – digital partner to some of the biggest names in
sports, creating and powering digital experiences that engage
millions of sports fans every day via digital products, including
websites, mobile applications and emerging technologies.
- Spyrosoft BSG – Spyrosoft BSG (formerly known as Better
Software Group) is revolutionizing digital media consumption by
offering modern solutions tailored to the needs of content
distributors such as broadcasters, media agencies,
telecommunications companies and sports organizations.
- Robosoft Technologies – a proven digital transformation partner
with a track record of crafting 10+ leading OTT streaming platforms
enjoyed by millions across the globe.
- TV2Z – a global supplier of premium cloud-based OTT services
that builds and launches streaming solutions across multiple
devices and operators.
The Smart TV SDKs add to Brightcove’s already leading players
(which currently service Web, Android, Android TV, Fire TV, iOS,
iPad OS, and tvOS platforms) to propel media companies to be able
to meet their audiences on any device.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on LinkedIn, X,
Facebook, Instagram, Threads, and YouTube. Visit
Brightcove.com.
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