Bluefly.com Announces Latest Closet Confession Featuring Kerry Washington from ABC’s Scandal
27 Septembre 2012 - 4:51PM
Business Wire
Launching today, Bluefly (NASDAQ Capital market: BFLY) will
unveil the latest edition of their wildly popular Closet
Confessions series on Bluefly.com/Closets. Actress Kerry
Washington treats viewers to a private tour of her wardrobe on the
set of ABC’s hit TV series, Scandal, where she plays the show’s
lead, Olivia Pope.
“We are thrilled to have Kerry be a part of our long-running
Closet Confession series,” notes Bluefly’s CEO, Joseph Park. “As
fashion-forward, strong and independent women, our customers can
really relate to her and [Olivia].” In the Confession, Kerry
highlights the difference between her personal style and Olivia
Pope’s style, noting, “the clothes help me to be Olivia in a big
way.”
Kerry picks out clothing and accessories to show viewers what
helps her walk in Olivia’s shoes. She describes Olivia’s crisp yet
feminine business suits as her “armor”. Olivia’s shoes of choice
are stylish platform pumps, and her watches of choice are elegant
and simple Movado timepieces. Kerry also shares with our viewers
that “I always like to keep one item from every character I play”.
Of Scandal, she says “I have my eye on everything!”
In addition to Kerry’s Closet Confession, Scandal takes over
Belle & Clive (www.BelleandClive.com) to curate an exclusive
boutique inspired by the show. The boutique is as fearless and
sophisticated as Olivia Pope and the other Scandal characters –
with chic tailored suits, soft sweaters, subtle gilded jewelry, and
killer pumps taking center stage. Fast-clicking customers who shop
the Scandal-inspired boutique will receive a complimentary copy of
ABC’s “Scandal: The Complete First Season” on DVD while supplies
last.
Scandal is an American political thriller television series
created by Shonda Rhimes, and produced by ABC Studios. Shonda
Rhimes and Betsy Beers are executive producers, Judy Smith is
co-executive producer. In Season Two of ABC’s Scandal, we delve
further into the behind-the-scenes machinations of Olivia Pope and
her team. Scandal returns with an all new season premiere Thursday
September 27th at 10/9c on ABC.
Kerry Washington joins a distinguished cast of past Confessors.
Since its launch in April 2010, Closet Confessions has
grown into a fashion and pop-culture phenomenon. Clocking more than
3 million views and snagging the 2010 Fashion 2.0 Award for Best
Online Video, the series has driven record spikes in traffic.
Kerry’s video was directed by Brian Quist. Quist, a documentary
filmmaker, has worked with luminaries ranging from The Dalai Lama
to Natalie Portman and with global brands such
as Lancôme, Michael Kors, Allure
Magazine, Vanity Fair and Vogue.
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a
leading online retailer of designer brands, fashion trends and
superior value. In 2011, Bluefly expanded its portfolio, launching
Belle & Clive, a members-only shopping destination that
presents highly-curated selections of important brands -- like
Christian Louboutin, Gucci, and Prada -- via limited-time sale
events.
The ABC Entertainment Group, comprised of ABC Entertainment and
ABC Studios, develops and produces compelling programming for both
national and international broadcast and digital platforms. ABC
Studios' current hits include “Once Upon a Time,” Revenge,”
“Criminal Minds (CBS),” “Army Wives (Lifetime)” and "Grey's
Anatomy." In addition to its self-produced hits, the ABC Television
Network is also home to the Emmy-winning "Modern Family," comedy
favorites “The Middle” and “Suburgatory,” and the long-running
"Dancing with the Stars," as well as some of broadcast television’s
most prestigious awards shows, including The Academy Awards, the
Country Music Association Awards, The American Music Awards and The
Billboard Music Awards. Formed in 2009, the Group has delivered
some of the most successful and talked-about series on television,
including “Lost” and “Desperate Housewives.”
For more information, please dial 212-944-8000, or visit
www.bluefly.com.
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