- New report offers comprehensive look at LGBTQ platform's
environmental, social and governance philosophy and efforts across
wide-ranging areas
- Among BlueCity's noteworthy accomplishments in 2020 was its
efforts to combat COVID-19 and HIV in countries around the
world
- In 2020, BlueCity improved diversity in its workplace and user
satisfaction for its Blued app, and reduced its carbon
footprint
BEIJING, Dec. 8, 2021 /PRNewswire/ -- BlueCity (Nasdaq:
BLCT), a world-leading LGBTQ platform that provides a comprehensive
suite of services aimed at fostering connection and enhancing the
well-being of its global community, today released its 2020 ESG
report.
The new report offers a comprehensive look into the company's
ESG philosophy and efforts across wide-ranging areas, among them
diversity, pandemic response, HIV prevention, user privacy and the
environment.
"Driven by our mission to propel positive change in the lives of
our users and across societies, BlueCity has bolstered our ESG
commitments over the years," says Mr. Baoli
Ma, founder, chairman and CEO of BlueCity. "We believe in
the power of stakeholder capitalism to disrupt the status quo, and
will leverage our unique role as a global LGBTQ platform to help
forge a safer and more inclusive future in which we all
thrive."
Highlights from the Report:
On Diversity
From sponsoring the movie Made on the Rooftop, which closed the
Seoul Pride Film Festival in 2000, to the #liveyourpride campaign
during the Pride month to cheer up the community during the
pandemic, BlueCity has been striving to build a more inclusive and
equal society for all.
Meanwhile, as a corporate leader and actor in the LGBTQ space,
BlueCity is committed to ensuring that its workplace is as
inclusive as its diverse user base. BlueCity's Board of Directors
boasted a female-male ratio of 2:3 at the end of 2020, while the
proportion of female employees increased by 6 percentage points
year-on-year to reach 24% of the global workforce. In January 2021, Chairman and CEO Ma became the
first mainland Chinese executive to be recognized on the global
inclusion network Involve's OUTstanding 100 LGBT+ Executives
List.
On COVID-19
As a responsible corporate citizen, BlueCity seeks to help in
the countries in which it operates. When the COVID-19 pandemic
broke out, it immediately explored new ways to fortify bonds and
connect users in an unprecedented era of social distancing. Its
social networking app Blued, which already had a livestream
function, introduced a Quick Chat feature that enabled users to
participate in live video speed dating, while the new Voice Chat
Room allowed those who preferred voice messages to keep connected.
Moreover, in Mexico, the digital
#StayHomeWithBlued campaign was run from April-May 2020 to raise awareness of pandemic
prevention, with 26 influencers joining in. The campaign attracted
nearly 4,000 user posts.
For its virtual #StayProud Pride celebration that year, Blued
teamed up with entertainer and LGBTQ icon Todrick Hall for a special livestream, which
also brought together influencers and users from around the world.
All proceeds went to the Los Angeles LGBT Center's Pride Pantry,
which provides groceries to the city's most at-risk LGBTQ
residents.
In response to the pandemic, BlueCity also partnered with
non-profit organizations in Brazil, China, India,
Japan, Philippines, South
Korea and Vietnam to donate
much-needed medical supplies and conduct training via Blued's
livestream feature. In South
Korea, it also provided more than 13,000 medical
sterilization products to over 110 offline LGBTQ spaces and
co-sponsored the Seoul x COVID-19
Sexual Minority Emergency Response Headquarters initiative.
On HIV Prevention
One of BlueCity's biggest focuses is HIV prevention. In addition
to supporting local community efforts, Blued is also expanding
access to HIV services with its digital prevention feature. It has
onboarded 163 NGOs by the end of 2020, enabling users to seamlessly
access critical services. Moreover, Blued has provided 3,654
consultations and testing services via its online health platform,
totaling 10,647 service hours. Blued has also used design to raise
awareness with 89 unique app launch images conveying HIV prevention
messages, displayed a total of 250 million times.
On User Privacy & Experience
BlueCity takes user privacy and experience extremely seriously.
To ensure a safe space for all, Blued has introduced a series of
new features geared at protecting user identity. This includes
prohibiting screenshots and screen recordings during livestreaming
and video calls. Meanwhile, its user satisfaction rate has reached
93%, up 10.6 percentage points year-on-year, while its user
complaint resolution rate has reached 97.4%, up 7.4 percentage
points year-on-year.
On Environmental Protection
In 2021, BlueCity submitted its environmental disclosure
questionnaire to the non-profit Carbon Disclosure Project (CDP),
disclosing key data and performance metrics recommended by the Task
Force on Climate-Related Financial Disclosures. Moreover, the
company has also implemented a paperless office, reducing carbon
emissions by an estimated 0.6 tons.
For more information, please refer to the complete 2020 BlueCity
ESG report here.
About BlueCity
BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ
community providing a comprehensive suite of services to foster
connections and enhance the wellbeing of the global LGBTQ
community. The company fulfills both the daily and lifelong
needs of its members through a wide range of targeted and tailored
services, including social networking, livestreaming and
health-related services. With commitment to providing high-quality
user experience, ensuring privacy protection, and promoting
community health and well-being, BlueCity has captured the hearts
and minds of LGBTQ people across the globe. Available in 13
languages, BlueCity's mobile app Blued has connected more than 60
million registered users in about 170 countries and regions.
According to Frost and Sullivan 2020, it is the largest online
LGBTQ community in China,
India, South Korea, Thailand and Vietnam by MAUs.
Media Contact
Vincent Tang
tangyue@bluecity.com
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SOURCE BlueCity Holdings Limited