BEIJING, Dec. 17, 2021 /PRNewswire/ -- Blued, a
world-leading one-stop mobile destination connecting more than 60
million LGBTQ people worldwide, is launching 'Flash', a new
event-based feature that enables users to connect in-person by
opening their offline and online activities to fellow members of
the community. Already released in South
Korea and Vietnam, the
feature will be available in more markets in the coming festive
seasons.
Flash allows Blued users to raise awareness of their own special
events and invite other users from their region to participate.
Users can share wide-ranging activities, be it a weekend hike, a
drink, an after-work gym session or even a job posting for an
LGBTQ-friendly business. Users can also post online events, such as
their livestreaming session preview or themed group chat invitation
in Blued's Voice Chat Room or other platforms.
For users who are simply looking to attend events, they can
browse the listings in their region and directly request to join
events. Approved users will be added to a group chat by the event
host to enable smooth communications before, during and after the
event. The temporary feature will be rolled out ahead of holidays
and celebratory events to enable users to maximize social
interaction during festive seasons.
"Blued is on a constant mission to enhance the user experience,
and Flash represents a significant step forward in
community-building and engagement," said Liam Lu, Head of Blued International. "By
bridging the online and offline worlds in a novel way, our users
have more ways to connect than ever, enriching their daily lives
and fostering social ties. We believe that features such as Flash
play a vital role in enhancing well-being within the global LGBTQ
community, and is part of our evolution from an app into a truly
comprehensive, service-driven platform."
Blued ideated Flash in early 2020 when regions around the world
began to enter different stages of the pandemic. While some areas
remained in lockdown, others were returning to normality. As such,
communities in the latter regions sought to reconnect in-person.
Blued responded accordingly by launching Flash first in
Japan ahead of PRIDE month this
year, before launching it in South
Korea and Vietnam on
Dec. 16.
To abide by pandemic control and prevention efforts around the
world, Flash users must comply with their local regulations
regarding group size and other safety factors. Event hosts must
also inform participants of COVID-19 safety precautions and
measures. Events and users that fail to comply with these rules
will not be approved.
Besides Flash, Blued has also launched other features since the
COVID-19 outbreak that are aimed at enhancing connection between
users. This includes Quick Chat, a live video speed dating feature,
and Voice Chat Room, a vocal message feature that enables audio
communications between multiple users based on their background and
interests.
About BLUED
Blued is a world-leading one-stop mobile destination for the
global LGBTQ community. More than a dating app, it integrates
location-based networking services with live streaming,
customizable social news feeds, video and voice calls, as well as
access to professional health-related services in selected markets.
Blued, the central hub for world-leading LGBTQ platform BlueCity
(NASDAQ: BLCT), is available in 13 languages and has connected more
than 60 million registered users in about 170 counties. It is now
the largest online LGBTQ community in China, India,
South Korea, Thailand and Vietnam.
Media Contact:
Vincent Tang
tangyue@bluecity.com
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SOURCE BlueCity Holdings Limited