Partnership Renewal of the Leading Grooming
Brand and Global Sports Organization Includes Enhanced Branding
Presence in the World-Famous Octagon®
MANSCAPED™, the leading men’s lifestyle consumer brand
and male grooming category creator, and UFC®, the world’s
premier mixed martial arts organization, today announced a
multi-year extension of their partnership in which MANSCAPED will
continue to serve as the first-ever Official Electric Trimmer of
UFC. Partnership integrations and new enhancements have rolled
over into the renewal to much fan acclaim and will continue over
the next three years.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220112005170/en/
MANSCAPED™ and UFC® come out swinging in
2022 with a three-year extension of their epic partnership. (Photo:
Business Wire)
“As one of our very first sports marketing partners, UFC was
integral in helping MANSCAPED redefine sports sponsorship
worldwide,” said Paul Tran, Founder and CEO of MANSCAPED. “UFC’s
unmatched platform not only increased our brand exposure but played
a significant role in reaching our target demographic on a global
scale, and during the formative years of our business.”
“The MANSCAPED team have been fantastic partners, and we’re
thrilled to continue our relationship with them,” said Grant
Norris-Jones, Vice President, Global Partnerships, UFC. “Our
sponsorship business has been growing dramatically the past few
years, but renewals with innovative brands like MANSCAPED speak
volumes about the value our partners see in continuing to align
with UFC to reach their customers.”
MANSCAPED will maintain meaningful visibility in front of UFC’s
global fanbase of more than 625 million people and over 178 million
social media followers. Placement includes signage on the
world-famous Octagon®, including exterior horizontal bumpers
for all Pay-Per-View and Fight Night events. MANSCAPED will also
serve as the presenting sponsor for rounds four and five of all UFC
events. Additional elements of the partnership include in-venue fan
interactions, as well as in-broadcast integrations, including the
“Fighter Description” feature during athlete walkouts for all
Pay-Per-View events, and activations across digital and social
platforms for select events.
The extension follows previous successful collaborations between
UFC and MANSCAPED. In addition to having sponsored some of UFC’s
biggest events, including UFC FIGHT ISLAND and UFC 264®:
MCGREGOR vs. POIRIER 3, MANSCAPED continues to work closely
with several top UFC athletes such as former UFC featherweight
champion Max Holloway, former UFC heavyweight champion Stipe
Miocic, and reigning UFC flyweight champion Brandon Moreno.
The first PPV fight of the year, and MANSCAPED’s 2022 UFC debut,
will bring reigning UFC heavyweight champion and past MANSCAPED
partner Francis Ngannou back into the Octagon on January 22, where
he will take on interim heavyweight champion Ciryl Gane in the
much-anticipated main card event of UFC® 270: NGANNOU vs.
GANE. This stacked card will also feature Moreno defending his
flyweight championship against former flyweight champion Deiveson
Figueiredo, as the two look to complete an epic trilogy.
“In working with the exceptional UFC team beginning back in
2019, we realized what it’s like to partner with an organization
that immediately and instinctively embraced the MANSCAPED brand,”
said Joey Kovac, Vice President of Marketing at MANSCAPED. “In
addition to prominently highlighting MANSCAPED during fight nights
and events, this partnership unlocked many other impactful
marketing opportunities for us within UFC’s coveted network. We’re
continually excited by our brand synergies and the new developments
to come with this renewal.”
On November 23, 2021, MANSCAPED announced its entry into a
definitive business combination agreement with Bright Lights
Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the
closing of the business combination, which is expected in the first
quarter of 2022, the combined company will be named Manscaped
Holdings, Inc. MANSCAPED intends to apply to list the common shares
of the combined company on the Nasdaq under the new ticker symbol,
“MANS.”
About MANSCAPED™
Founded by Paul Tran in 2016, San Diego, California-based
MANSCAPED™ is the global men’s lifestyle consumer brand and male
grooming category creator trusted by over four million men
worldwide. The product range includes a diversified line of premium
tools, formulations, and accessories that are intelligently
designed to introduce and elevate a whole new self-care routine for
men. MANSCAPED offers a one-stop-shop at manscaped.com and
direct-to-consumer shipping in 38 countries, spanning the United
States, Canada, Australia, New Zealand, the United Kingdom, the
European Union, Norway, Switzerland, Singapore, South Africa, the
United Arab Emirates, and the Kingdom of Saudi Arabia. Select
products and unique bundles can also be found on Amazon with Prime
and pickup options available. Retail placement includes Target,
Best Buy, and Macy’s stores throughout the U.S. and Hairhouse
locations in Australia. For more information, visit the website or
follow on Facebook, Instagram, Twitter, TikTok, and YouTube.
About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 625 million fans and 178 million social media
followers. The organization produces more than 40 live events
annually in some of the most prestigious arenas around the world,
while broadcasting to nearly 900 million TV households across more
than 175 countries. UFC’s athlete roster features the world’s best
MMA athletes representing more than 75 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC is
owned by global entertainment, sports and content company Endeavor,
and is headquartered in Las Vegas, Nevada. For more information,
visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,
Snapchat, Instagram and TikTok: @UFC.
Additional Information and Where to Find It
This press release relates to a proposed transaction between
Bright Lights and MANSCAPED. This press release does not constitute
an offer to sell or exchange, or the solicitation of an offer to
buy or exchange, any securities, nor shall there be any sale of
securities in any jurisdiction in which such offer, sale or
exchange would be unlawful prior to registration or qualification
under the securities laws of any such jurisdiction. In connection
with the Transactions described herein, Bright Lights or Bright
Lights Parent Corp. intends to file relevant materials with the
SEC, including a registration statement on Form S-4, which will
include a proxy statement/prospectus. The proxy
statement/prospectus will be sent to all Bright Lights
stockholders. Bright Lights or Bright Lights Parent Corp. will also
file other documents regarding the proposed transactions with the
SEC. Before making any voting or investment decision, investors
and security holders of Bright Lights are urged to read the
registration statement, the proxy statement/prospectus and all
other relevant documents filed or that will be filed with the SEC
in connection with the proposed transactions as they become
available because they will contain important information about the
proposed transactions.
Investors and security holders will be able to obtain free
copies of the proxy statement/prospectus and all other relevant
documents filed or that will be filed with the SEC by Bright Lights
or Bright Lights Parent Corp. through the website maintained by the
SEC at www.sec.gov or by directing a request to Bright Lights via
email at info@brightlightsacquisition.com or calling
310-421-1472.
No Offer or Solicitation
This press release is not a proxy statement or solicitation of a
proxy, consent or authorization with respect to any securities or
in respect of the potential transactions and shall not constitute
an offer to sell or a solicitation of an offer to buy the
securities of Bright Lights or MANSCAPED, nor shall there be any
sale of any such securities in any state or jurisdiction in which
such offer, solicitation, or sale would be unlawful prior to
registration or qualification under the securities laws of such
state or jurisdiction. No offer of securities shall be made except
by means of a prospectus meeting the requirements of the Securities
Act.
Participants in the Solicitation
Bright Lights and MANSCAPED and their respective directors and
executive officers, under SEC rules, may be deemed to be
participants in the solicitation of proxies of Bright Lights’
shareholders in connection with the business combination. Investors
and security holders may obtain more detailed information regarding
the names and interests in the business combination of Bright
Lights’ directors and officers in Bright Lights’ filings with the
SEC, including Bright Lights’ Annual Report on Form 10-K for the
fiscal year ended December 31, 2020 filed with the SEC on March 31,
2021. To the extent that holdings of Bright Lights’ securities have
changed from the amounts reported in Bright Lights’ Annual Report
on Form 10-K, such changes have been or will be reflected on
Statements of Changes in Beneficial Ownership on Form 4 filed with
the SEC. Information regarding the persons who may, under SEC
rules, be deemed participants in the solicitation of proxies to
Bright Lights’ shareholders in connection with the business
combination will be set forth in the proxy statement/prospectus
filed as part of the Registration Statement on Form S-4 for the
business combination, which is expected to be filed by Bright
Lights Parent Corp. with the SEC.
This press release is not a substitute for any registration
statement or for any other document that Bright Lights or MANSCAPED
may file with the SEC in connection with the business combination.
INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS
FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
Investors and security holders may obtain free copies of other
documents filed with the SEC by Bright Lights through the website
maintained by the SEC at www.sec.gov. INVESTMENT IN ANY SECURITIES
DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR
ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR
ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF
THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.
Caution Concerning Forward-Looking Statements
Certain statements included in this press release are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters, but the absence of these words
does not mean that a statement is not forward-looking. These
forward-looking statements include, but are not limited to,
statements regarding estimates and forecasts of other financial and
performance metrics and projections of market opportunity. These
statements are based on various assumptions, whether or not
identified in this press release, and on the current expectations
of MANSCAPED’s management and are not predictions of actual
performance. There may be additional risks that neither Bright
Lights nor MANSCAPED presently know or that Bright Lights and
MANSCAPED currently believe are immaterial that could also cause
actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Bright Lights’ and MANSCAPED’s expectations, plans or
forecasts of future events and views as of the date of this press
release. Bright Lights and MANSCAPED anticipate that subsequent
events and developments will cause Bright Lights’ and MANSCAPED’s
assessments to change. However, while Bright Lights and MANSCAPED
may elect to update these forward-looking statements at some point
in the future, Bright Lights and MANSCAPED specifically disclaim
any obligation to do so. These forward-looking statements should
not be relied upon as representing Bright Lights’ and MANSCAPED’s
assessments as of any date subsequent to the date of this press
release. Accordingly, undue reliance should not be placed upon the
forward-looking statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220112005170/en/
MANSCAPED: Allison Frazier, Director of Communications
allison@manscaped.com 925-216-2791 UFC: Brian Smith
bsmith@ufc.com
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