MIAMI, Aug. 16, 2012 /PRNewswire/ -- Benihana Inc.
(NASDAQ: BNHN), the nation's leading operator of Japanese theme and
sushi restaurants, has taken the No. 1 position within the sushi
category in Netbase Solutions Inc.'s annual brand passion index
survey. The sushi study is a part of the larger survey, "What Women
Want," analyzing the top 10 things women and men desire.
As a social intelligence company, Netbase Solutions Inc.
monitors the Internet to determine customer likes and dislikes,
opinions, preferences, behaviors and emotions through the use of
its natural language processing technology. Over a one-year
period, Netbase studied all online conversations within 27 billion
social media sources that included the phrase, "I want ...."
After analyzing the most buzzed-about and most loved brands,
Benihana surfaced as a clear fan favorite!
Benihana has generated 36 percent and 39 percent of women's and
men's overall social media chatter, respectively. According to
the survey, women love Benihana for its fun, family atmosphere and
delicious sushi, earning Benihana a Net Sentiment of 83 and Passion
Intensity of 62. Similarly, men have chosen Benihana for the
quality of food and overall experience, giving Benihana a Net
Sentiment of 76 and Passion Intensity of 70.
To find a Benihana location and make a reservation today, visit
www.benihana.com.
For more information about Netbase Solutions Inc.'s brand
passion index, visit www.netbase.com.
About Benihana
Headquartered in Miami,
Benihana Inc. (NASDAQ GS: BNHN) is the nation's leading operator of
Japanese theme and sushi restaurants with 95 restaurants
nationwide, including 62 Benihana restaurants, eight Haru sushi
restaurants and 25 RA Sushi restaurants. In addition, 16 franchised
Benihana restaurants are operating in the
United States, Latin
America and the Caribbean.
To learn more about Benihana Inc. and its three restaurant
concepts, please view the corporate video at
www.benihana.com/about/video.
SOURCE Benihana Inc.