Bojangles’® Rallies Carolina Panthers Fans with New Big Bo Box®
30 Juillet 2018 - 1:00PM
Business Wire
Redesign of Bojangles’ tailgating box
celebrates 22-year relationship with popular pro football
franchise
The end of summer means it’s almost time for Carolina Panthers
football, tailgating with the crew and Bojangles’ (NASDAQ: BOJA)
tailgate meals! Beginning today, Bojangles’ is giving fans the
PURRfect way to show their team spirit and start celebrating the
2018-2019 season even before the team’s first game.
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the full release here:
https://www.businesswire.com/news/home/20180730005191/en/
Bojangles' new Panthers-themed Big Bo Box
is available for a limited time at participating restaurants in
North Carolina and South Carolina. (Photo: Bojangles')
Bojangles’ is releasing the first-ever redesign of the Big Bo
Box to celebrate its longstanding partnership as the official
tailgate headquarters and sweet tea of the Carolina Panthers,
Bojangles’ hometown pro football franchise. The Carolina
Panthers-themed Big Bo Box is available for a limited time at
participating restaurants in North Carolina and South Carolina
only, while supplies last.
“Bojangles’ is one of the Carolina Panthers’ biggest fans, and
we’re fired up to show our support for the home team through this
newly-designed Big Bo Box,” said Randy Poindexter, Senior Vice
President of Marketing for Bojangles’. “Best of all, you don’t have
to wait for the beginning of the season to enjoy our Panthers Big
Bo Box. We invite fans throughout North and South Carolina to join
us in cheering the Panthers to victory while enjoying a delicious
tailgating meal.”
The new Carolina Panthers Big Bo Box showcases the iconic
Bojangles’ brand in the Carolina Panthers’ blue, black and white
colors, as well as the panther head logo. It also features the
beloved “Two States. One Team.” logo with the panther prowling atop
the states of North and South Carolina. Bojangles’
#LongLiveTheTailgate mantra is also prominently displayed on this
one-of-a-kind Big Bo Box.
To get the striking Panthers Big Bo Box, all Bojangles’
customers need to do is order and enjoy one of the Southern chain’s
delicious tailgating specials, which include all of the Bojangles’
favorites of flavorful chicken, made-from-scratch buttermilk
biscuits, home-style fixin’s and Legendary Iced Tea®.
Tailgating specials are available in a variety of sizes to feed any
group, large or small, including the brand’s 12-piece Chicken
Supremes™ or Homestyle Tenders™ Tailgate. The Panthers Big Bo Box
is available every day of the week, only with the purchase of any
Bojangles’ Tailgate Special.
Fans are also invited to share their favorite tailgating moments
by using #LongLiveTheTailgate on social media and tagging
@Bojangles1977 on Facebook, Instagram and Twitter.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern recipes,
including breakfast served All Day, Every Day. Founded in 1977 in
Charlotte, N.C., Bojangles’® serves menu items such as
made-from-scratch biscuit breakfast sandwiches, delicious
hand-breaded bone-in chicken, flavorful fixin’s (sides) and
Legendary Iced Tea®. At April 1, 2018, Bojangles’ had 762
system-wide restaurants, of which 326 were company-operated and 436
were franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles’ on Facebook and Twitter.
Forward-Looking Statements
This press release contains forward-looking
statements. All statements other than statements of historical fact
included in this press release are forward-looking statements.
These statements are not guarantees of future performance and
involve a number of known and unknown risks, assumptions, trends,
uncertainties and factors that are beyond our control. Should one
or more of these risks or uncertainties materialize or should
underlying assumptions prove incorrect, actual results may vary
materially from those anticipated, estimated or projected. We
undertake no obligations to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise than as required under the federal
securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20180730005191/en/
Bojangles’, Inc.Cliff Cermak,
704-519-2126ccermak@bojangles.comorLuquire George AndrewsNatalie
Bailey, 704-552-6565nbailey@thinklga.com
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