Brilliant Earth and Renowned Conservationist Dr. Jane Goodall Join Forces in Groundbreaking Partnership
03 Avril 2024 - 3:34PM
Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”)
(Nasdaq: BRLT), an innovative, global leader in ethically sourced
fine jewelry, today announced a partnership with Dr. Jane Goodall
and her foundation, the Jane Goodall Institute (JGI), in
celebration of Dr. Goodall’s 90th birthday. This landmark
collaboration, to support the Jane Goodall Institute and the
advancement of more ethical practices within the fine jewelry
industry, represents a significant step forward in raising
awareness about transparent and responsible sourcing of diamonds
and precious metals. To celebrate the partnership, which will
culminate with an exclusive 100% recycled gold fine jewelry
collection later this year, the Brilliant Earth Foundation has
donated $100,000 to JGI as an inaugural contribution to Dr.
Goodall’s 90th birthday fundraising campaign to fund the
conservation work of the JGI.
This transformative partnership unites two female pioneers, Dr.
Jane Goodall, renowned ethologist, conservationist, anthropologist
and founder of the Jane Goodall Institute, and Beth Gerstein,
Co-Founder and Chief Executive Officer of Brilliant Earth. Both
share a dedication to sustainability and social responsibility. As
champions of ethical practices and environmentalism, both Brilliant
Earth and the Jane Goodall Institute are committed to creating a
positive impact on the planet and its inhabitants. The two
organizations will leverage their shared missions to catalyze
action in sustainability and conservation, raising awareness and
support for the Jane Goodall Institute, ultimately creating
positive change within the jewelry industry and beyond.
“We are thrilled to partner with Dr. Jane Goodall and the Jane
Goodall Institute,” says Beth Gerstein, Co-Founder and CEO of
Brilliant Earth. “Jane is a beacon of leadership, courage, and
inspiration and we are honored to celebrate her, and her legacy, on
her 90th birthday. Together, we share a commitment to creating
positive change. By uniting Brilliant Earth’s dedication to
creating a more compassionate and sustainable jewelry industry and
Jane’s lasting legacy of environmental stewardship, we hope to
empower consumers to make informed choices that prioritize the
well-being of both people and the planet.”
Brilliant Earth is a leader in the jewelry industry for its
responsible practices and commitment to the ethical and transparent
sourcing of its materials. The Brilliant Earth Foundation furthers
the impact of this work by focusing on responsible sourcing, social
impact and climate action, improving the communities where
diamonds, gemstones, and precious metals are mined. As a pioneer in
lab-grown diamonds since 2012, Brilliant Earth has continually set
new industry standards for sustainable practices, including the
recently launched Renewable Collection, lab diamonds grown, cut and
polished using 100% renewable energy; and the Capture Collection,
which is the world’s largest collection of captured-carbon lab
diamonds.
The Jane Goodall Institute works to protect and restore critical
habitats, supports initiatives that improve the health and
education of women and girls, cultivates local livelihoods in
harmony with nature, and is a leader in mobilizing the next
generation of conservation leaders.
“I am delighted to partner with Brilliant Earth, a company that
shares our values and dedication to ethical practices and
environmental conservation,” says Jane Goodall. “Together, we can
amplify our impact and inspire others to join us in preserving the
natural world and all its inhabitants. I am incredibly grateful for
their donation to the Jane Goodall Institute, which will help to
continue our commitment to a more sustainable future.”
Brilliant Earth and Dr. Goodall will kick off their partnership
with a luncheon celebrating Brilliant Earth’s “The Future is
Brilliant” campaign attended by emerging next generation leaders
who are following in Dr. Goodall’s footsteps including Lauren
Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer. “Jane
has been an inspiration to millions, and it is a particularly proud
day in our nearly 20-year journey as a company to support the
continuation of her legacy while celebrating and inspiring the next
generation of leaders,” Gerstein said.
About Brilliant EarthBrilliant Earth is a
digitally native, omni-channel fine jewelry company and a global
leader in ethically sourced fine jewelry. Led by co-founders Beth
Gerstein and Eric Grossberg, the Company’s mission since its
founding in 2005 has been to create a more transparent,
sustainable, compassionate and inclusive jewelry industry.
Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth
now has more than 37 showrooms and serves customers in over 50
countries worldwide. For more information, visit
BrilliantEarth.com.
About the Jane Goodall InstituteThe Jane
Goodall Institute is a global community-centered conservation
organization founded in 1977 that advances the vision and work of
Dr. Jane Goodall. By understanding, protecting and improving the
welfare of chimpanzees and other great apes, while inspiring action
to conserve the natural world we all share, we improve the lives of
people, other animals, and the environment. Learn more at
janegoodall.org. Follow Jane and JGI at Facebook.com/JaneGoodall
and @janegoodallinst on Instagram and Twitter.
Contact Colleen Clarke 516-639-5986
colleen.clarke@brilliantearth.com
Brilliant Earth (NASDAQ:BRLT)
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