LOS
ANGELES, July 19, 2023 /PRNewswire/ -- Cineverse
announced today that the Company has extended their relationship
with longtime partner VA Media to continue expanding their
channels' global footprint on YouTube and other social
platforms.
VA Media, the global leader in YouTube and social media
monetization, had previously managed a number of Cineverse's brands
and various titles under a global license and has now extended the
pact to include growing audiences for the widely popular Free
Movies from Cineverse, the fast-growing Screambox TV, westerns
based Lone Star TV, family and faith favorite Dove TV and comic
convention originated Con TV. All channels are owned and operated
by Cineverse and powered by the company's digital managed service
tech Matchpoint to streamline delivery.
"We tailor our content and monetization strategy for each
channel uniquely with a mix of compilations, full episodes, and
feature films that appeal to each of the respective channels'
audiences with a regular cadence of data-driven messaging," said
Mark Ashbridge, CEO of VA
Media. "Our renewed and expanded Agreement with Cineverse is
ideal for both companies as it provides Cineverse's deep library of
relevant content to highly engaged audiences via VA's vast global
AVOD network."
"As the FAST and AVOD channel marketplace gets more and more
crowded with new offerings, it was critical to our growth to
continue working with a proven partner that understands our brands
and has figured out how to continue growing incremental audiences
on YouTube and across social media," said EVP of Global
Partnerships, Marc Rashba. "We
know there are different target audience clusters that may not
necessarily be on their couch watching any of our 25+ channels in a
traditional manner and this brings the content to where they are
and on the devices they use daily."
ABOUT VA MEDIA
VA Media is home to a global network of
genre-based movie, television, and creator channels on YouTube,
Facebook and other AVOD streaming platforms. With over 18 million
subscribers and 100 million views every month, VA creates a
symbiotic connection between partners' premium content and a
tailored international audience. Working with studios and major
film and distribution partners around the world, VA Media
implements proprietary data intelligence, optimization, and
detailed reporting systems to drive their service.
www.vamedianetwork.com
ABOUT CINEVERSE
Cineverse (NASDAQ: CNVS) is a global
streaming technology and entertainment company with one of the
world's largest portfolios of owned and operated streaming
channels, all powered by its advanced, proprietary technology
platform. Cineverse currently features enthusiast brands for
subscription video on demand (SVOD), advertising-based video on
demand (AVOD) and free, ad-supported streaming television (FAST)
channels. Cineverse entertains consumers around the globe by
providing premium feature film and television series, enthusiast
streaming channels and technology services to some of the world's
largest media, retail and technology companies.
For more information, please visit www.cineverse.com.
For additional information, please contact:
For Media
The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors
Julie Milstead
424-281-5411
investorrelations@cineverse.com
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SOURCE Cineverse Corp.