Color Kinetics Debuts New Corporate Identity
15 Février 2007 - 2:00PM
PR Newswire (US)
BOSTON, Feb. 15 /PRNewswire-FirstCall/ -- Color Kinetics
Incorporated (NASDAQ:CLRK), a leading innovator of LED lighting
systems and technologies, marks its 10th year in business with the
debut of a new corporate identity -- encapsulating its growth from
a pioneering start-up to a strong and influential leader in the
lighting industry at large. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070215/CLTH049 ) "Color
Kinetics has been credited for sparking the beginning of a lighting
industry transformation back in 1997, and in many ways our original
corporate identity embodied the spirit of defying convention. Since
that time, performance and application trends indicate that LED
technology is integral to the future of lighting -- not a passing
fad -- and our company's role and influence have grown in
parallel," said Bill Sims, President and CEO, Color Kinetics.
"We've proven ourselves a dominant player in an increasingly
important category, and this in turn guided the creation of our
bold new mark." In its first ten years, Color Kinetics has enabled
more intelligent LED lighting installations around the globe than
any other company, including major international landmarks,
skyscrapers, TV sets, feature films, hotels, casinos, retail stores
and events. The company has shipped nearly two million LED lighting
devices worldwide, sold or licensed its technology to dozens of
companies within and beyond the lighting industry, contributed to
the creation of industry standards, and worked alongside government
agencies to promote the advancement of LED technology. Color
Kinetics invented complete, integrated systems for LED lighting
that have become a widely adopted standard. By refining its
corporate identity to better match its leadership position, Color
Kinetics aspires to broader recognition as one of the lighting
industry's foremost businesses from technology to operations. "More
than just a logo, our new corporate identity is the outward
expression of our holistic growth and change, representing a number
of programs we've initiated towards becoming 'best of the best' in
technological innovation, quality, performance, price, service and
support. We have led the intelligent LED lighting field since
inception, and are now well positioned to drive the industry
forward with a corporate identity that manifests our credibility,
professionalism and strength to all key audiences." Color Kinetics'
growth strategy entails a three-pronged approach across lighting
system sales, OEM and licensing, with the goal to ultimately touch
every application of intelligent LED illumination. "Though
intelligent applications comprise a smaller portion of the market
today, we believe that the declining costs of control will give
rise to a future where all lighting becomes intelligent. If the
source is inherently smart and the cost is comparable, there seems
little reason for end users to choose 'on, off and dim' when they
could have so much more," said Sims. Color Kinetics' new identity
embodies the theme of duality -- particularly as it relates to the
company's on-going expansion beyond color into white light markets.
While color lighting today accounts for the majority of revenues,
since entering the white light market in 2004 the company has
introduced next-generation products with optimized LEDs and
features, launched a line of simplified replacement lights, and
increased its investment in product development to aggressively
grow its stake in the market in 2007 and beyond. To visually
express this business direction while preserving the importance of
color lighting, the new corporate identity encompasses both color
and white, and the word "Color" is de-emphasized in favor of
"Kinetics," conveying market expansion while maintaining the
concepts of fluidity and motion for which the company's lighting
systems are known. Additionally, the mark blends literal and
figurative by forming the letters "CK" while conjuring the image of
light projection. Please visit
http://www.colorkinetics.com/corp/identity/ for a Q&A with Bill
Sims regarding Color Kinetics' new corporate identity. The new mark
is available to media in digital formats upon request. About Color
Kinetics Color Kinetics Incorporated (NASDAQ:CLRK) transforms
environments through new, dynamic uses of light. Its award-winning
lighting systems and technologies apply the benefits of LEDs as a
highly efficient, long lasting, environmentally friendly, and
inherently digital source of illumination -- reinventing light
itself as a highly controllable medium. Color Kinetics also enables
widespread adoption of LED lighting through OEM and licensing
partnerships in diverse markets. The company is headquartered in
Boston, MA with offices in the UK and China. More information is
available at http://www.colorkinetics.com/. Color Kinetics is a
registered trademark and the Color Kinetics logo is a trademark of
Color Kinetics Incorporated. All other trademarks mentioned are the
property of their respective owners. "Safe Harbor" Statement under
the Private Securities Litigation Reform Act of 1995: Statements in
this press release regarding Color Kinetics Incorporated's business
that are not historical facts are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Readers are cautioned that these statements involve risks
and uncertainties, are only predictions and may differ materially
from actual future events and results. For a discussion of such
risks and uncertainties, see "Risk Factors" in the Company's Annual
Report on Form 10-K for the Twelve Months Ended December 31, 2005,
File Number 000-50798, and most recent 10-Q, each as filed with the
Securities and Exchange Commission.
http://www.newscom.com/cgi-bin/prnh/20070215/CLTH049
http://photoarchive.ap.org/ DATASOURCE: Color Kinetics Incorporated
CONTACT: Felicia Spagnoli, Media Relations, +1-617-701-2292, , or
Justine Alonzo, Investor Relations, +1-617-701-2272, , both of
Color Kinetics Incorporated Web site: http://www.colorkinetics.com/
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