Britvic's J20 Reaches New Markets Securely and in Style with Oxbar(R) and New Closure from Constar International Inc.Britvic's
30 Août 2006 - 11:24PM
Business Wire
Britvic's J2O premium juice drink is now able to reach new
on-premise venues where glass is prohibited, such as vending,
sports arenas, outdoor events, and airlines. This is thanks to the
protection, unbreakability, and light weight of the novel PET
bottle and closure supplied by Constar International Inc.
(NASDAQ:CNST), a leading manufacturer of PET (Polyethylene
terephthalate) bottles. J2O is a premium product requiring a bottle
that would preserve its premium quality. Constar provided the
industry's most powerful product-protecting barrier, Oxbar(R)
oxygen scavenging technology, which gives the product a six-month
shelf life. This new packaging development and subsequent launch by
Britvic is the conclusion of a fast-track joint development.
Constar UK used its in-house development facility and engineering
skills to produce this advanced package, giving Britvic the most
appropriate PET solution for J2O to enter new markets. Constar's
novel, lightweight closure (PLP(TM) -- Plastic Low Profile) enables
a very low bottle finish weight, while providing a contemporary new
look. Chris Phelan, Technical Director of Constar's European Group
commented, "J2O is the first product that will benefit from our
proprietary new bottle and closure finish combination. We were
particularly pleased to be able to take the PLP(TM) closure and
finish technology to market with a high-profile Britvic product."
Simon Oxley, project manager at Britvic, added, "Constar has risen
to the challenge of delivering a high quality package for a premium
brand. The company's pro-active approach has helped take J2O into
new markets. This fast-track development is the culmination of a
strong inter-company relationship and Britvic is pleased to have
Constar's expertise within our network of world class suppliers".
About Britvic Britvic is one of the two leading soft drinks
businesses in Great Britain. The Company is the largest supplier of
still soft drinks, the faster growing category in the soft drinks
market, the number two supplier of carbonates and enjoys the right
of first refusal of all new carbonated drinks developed by PepsiCo
for distribution in Great Britain. Britvic's broad portfolio of
leading brands includes established names with high brand
recognition such as Robinsons and Tango and highly successful
innovations such as J2O and Robinsons Fruit Shoot. Included within
the portfolio are the Pepsi and 7UP brands, which Britvic produces,
markets, sells and distributes under its exclusive appointment from
PepsiCo. This brand and product portfolio enables Britvic to target
and satisfy a wide range of consumer demands in all the major soft
drinks categories, via all available routes to market. About
Constar Philadelphia-based Constar International Inc. is a leading
global producer of PET (polyethylene terephthalate) plastic
containers for food, soft drinks and water. The company provides
full service packaging solutions, from product design and
engineering to ongoing customer support. Its customers include many
of the world's largest consumer product companies.
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