Industry Leader AriZona Beverage Company is First Major Brand to Commercialize Constar’s VCT™ PET Bottle
17 Décembre 2008 - 12:00PM
Business Wire
Recognizing the intrinsic link between product, package and
consumers� product experience, AriZona Beverage Company has
recently introduced a range of its ready-to-drink beverages in
20-ounce custom PET bottles. These bottles are made with Constar
International�s Vertical Compensation Technology� (VCT�), a
panel-less bottle for hot-fill beverages. AriZona Beverage Company
is the first major brand to commercialize Constar�s VCT technology.
Constar is supplying AriZona Beverage Company with �Tallboy� PET
bottles for seven SKUs of AriZona iced teas and juices, including
Green Tea, Sweet Tea, Lemon Tea, Half & Half Lemonade Iced Tea,
Watermelon Juice, Mucho Mango, and Fruit Punch. Many of AriZona
Beverage Company�s products are hot-filled, which requires bottles
that can accommodate the initial heat of filling and the proceeding
cooling process. Constar�s PET bottles with VCT technology provide
a high performing, highly appealing alternative that employs a
special geometry to address the hot-fill process. The new bottles
were designed using Constar�s CONSTruct� advanced predictive
engineering software, which optimizes performance and material use.
�The end result is a more robust, highly efficient bottle that
satisfies the operational and branding needs of AriZona Beverage
Company,� said Scott Pleune, vice president of marketing and
business development, Constar. �What we have developed is a
�smarter� bottle in that it accommodates the hot-fill process, but
with the smooth side walls, it also allows for the high-speed
application of roll-fed labels. While consumers can�t see the
bottle�s profile under the label, the rigidity of the bottle is
similar to glass and imparts the quality brand image so important
to AriZona Beverage Company.� John Balboni, president and chief
business development officer at AriZona stated, �Just as our
customers want more from their favorite beverage, we want more from
our packaging. Thanks to Constar�s advanced technology, we now have
a new PET bottle that not only protects the beverage, but uses less
raw material, is lighter in weight, is more rigid, and allows us to
fill more product in less time.� The new AriZona PET bottles with
VCT technology also satisfy consumers� desires for green packaging.
PET is among the most recyclable of plastics and is accepted in
curbside recycling programs. Used PET has a high market demand and
recovery value, finding its way back into bottles as well as
products like carpet, clothing and sleeping bags. Constar�s VCT
technology is available in stock and custom design bottles and jars
for hot-fill applications. About AriZona Beverage Company Ferolito,
Vultaggio, & Sons (AriZona Beverages) was founded in 1971 by
Don Vultaggio and John Ferolito and to this day remains a privately
held and family-run American business. AriZona Beverage
Company�makers of AriZona Iced Tea, flavored waters, juices,
coffees, energy drinks and powdered tea mixes�is the leader in
hot-filled beverages for the United States. AriZona�s mission is to
create great looking products of the highest quality that people
will like and can afford to buy. For more information, visit
www.drinkarizona.com. About Constar International Inc.
Philadelphia, Penn.-based Constar International Inc. (NASDAQ: CNST)
is a leading global producer and supplier of PET (polyethylene
terephthalate) plastic containers for food and beverages. The
Company provides full-service packaging solutions, from product
design and engineering, to ongoing customer support. Its customers
include many of the world's leading branded consumer products
companies. Visit www.constar.net.
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