The Channel Has Seen Tremendous Growth
Across Consumption and Engagement Since Its January
Launch
LOS
ANGELES, July 2, 2024 /PRNewswire/ -- Cineverse
Corp. (NASDAQ: CNVS), an innovative streaming technology and
entertainment company, today announced its inaugural Bark
Week on the Dog Whisperer With Cesar Millan
free ad-supported streaming television (FAST) channel for the week
of July 7 to July 14, 2024. The
company also announced that the channel will be available on
Pluto TV on July 8 – just
in time for Bark Week.
Bark Week highlights the tremendous amount of
content available to fans on The Dog Whisperer With Cesar
Millan FAST channel, which includes all nine seasons of the
beloved dog training series – more than 160 episodes. In addition
to Pluto TV, The Dog Whisperer With Cesar Millan channel is
available on Amazon FreeVee, Sling Freestream and Xumo.
"Debuting the Dog Whisperer With Cesar Millan channel on
Pluto TV extends our viewership exponentially," said Cineverse
Executive Vice President of Partnerships Marc Rashba. "The Bark Week programming
stunt gives viewers a fun experience to watch one of their favorite
shows and continue to make our channel one of the most popular
offerings under the Cineverse umbrella."
Since the FAST channel's launch in January, it has seen five
months of consecutive growth across consumption (+289%) and
engagement (+75%).
Cineverse secured the U.S. and Canadian rights to distribute the
series from Dog Whisperer Productions in 2023. Its team handles ad
sales for the channel and the company utilized its proprietary
content and audience management platform Matchpoint™ Dispatch to
quickly get the channel up and running.
Dog Whisperer With Cesar Millan, which features the
talented animal trainer helping owners with their behaviorally
challenged pets, made its debut in 2004 as 30-minute episodes on
the National Geographic Channel. The following year, the series
transitioned to primetime and became a one-hour program. It became
Nat Geo's most popular series for
six years – at one point garnering more than 10 million viewers per
week. It attracted celebrity appearances such as Jada Pinkett Smith, Denise Richards, Howie
Mandel and Virginia Madsen.
By 2010, the show had entered syndication via FOX, greatly
expanding its audience reach. It also expanded internationally,
available in more than 80 countries.
ABOUT CINEVERSE
Cineverse's advanced, proprietary
technology drives the distribution of over 70,000 premium films,
series, and podcasts to more than 150 million unique viewers
monthly. From providing a complete streaming solution to some of
the world's most recognizable brands, to super-serving their own
network of fan channels, Cineverse (NASDAQ: CNVS) is powering the
future of entertainment. For more information, please
visit cineverse.com.
ABOUT DOG WHISPERER PRODUCTIONS
Episodes of "Dog
Whisperer with Cesar Millan"
featured guests' problem dogs, introduced through documentary-style
footage, and an interview with the owners. Millan offered
suggestions on how the owners could become their pet's "pack
leader," consistent with the theory that dogs are pack animals. He
used behavior modification techniques and the philosophy that
exercise, discipline, and affection are required "in that order"
for dogs to be healthy and balanced.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.