Box Office Success of Cineverse's No. 1 Horror
Film, Terrifier 3, Driven in Part by C360 – with
Other Studios Tapping Audience Network to Promote Their Film and TV
Properties
LOS ANGELES ,
Nov. 12,
2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS),
a next-gen entertainment studio, today announced that its
Cineverse 360 ad platform has quickly established itself as
a revenue driver for the company and a go-to offering for top
brands, including other entertainment studios.
Earlier this year, the company announced Cineverse 360 – which
provides brands the ability to connect with enthusiast audiences
across an exclusive, omnichannel mix of marketing offerings.
At the core of this offering is the C360 Audience Network
that brings advertisers a scalable solution for reaching passionate
fans of genres like anime, comedy, horror, indie films, true crime,
women's entertainment and iconic pop cultural figures – Barney,
Bob Ross, The Dog Whisperer,
Garfield, Sid and Marty Krofft and
more – across Cineverse's network plus dozens of third-party free,
ad-supported streaming television (FAST) channels and digital
publishers.
C360 now receives more than 20 billion CTV ad requests per
month – with October 2024 its
most successful month to date (up 53% YOY vs. October
2023).
Among the initial advertisers on the network are brands
including Chase, Hardee's, Ozempic,
Volkswagen and ZipRecruiter, to name a few.
Studio, entertainment and streaming brands – including Hulu,
Warner Bros. and Konami – have also looked to
Cineverse to successfully promote their content.
In a strong example of company synergy, Cineverse and its Bloody
Disgusting horror division used C360 to drive interest in the
theatrical release of Terrifier 3, the latest installment in
Damien Leone and Phil Falcone's popular independent slasher film
franchise, which premiered on October 11. Promotion of the
film included not only direct branding on Bloody Disgusting's
leading online horror destination, its SCREAMBOX app and SCREAMBOX
TV FAST channel, and inside the company's top 10 podcast network,
but also access to OTT/CTV supply through C360 publisher
partners.
With C360, the film directly reached diverse and deeply targeted
users, demographics and horror lovers at highly competitive rates,
leaning into first-party data from Cineverse's owned-and-operated
channels and online destinations, as well as third-party data to
create custom segments with a 360-degree impact.
This allowed the team to better target, with high frequency of
messaging, to specific audiences such as Hispanic moviegoers, which
traditionally over-index with horror. Terrifier 3's campaign
successfully reached horror fans – whether or not they were
watching horror content – across channels such as AMC TV, BET,
ESPN, ION TV, The Roku Channel, Scripps Networks, Shudder and
more.
The result? Not only was Terrifier 3 the top non-rated box
office success ever – with an opening weekend that saw the movie
finish No. 1 ahead of major studio releases. It also
performed exceptionally well among Hispanic moviegoers, which
according to PostTrak, made up 48% of the audience.
"The early interest in C360 shown by advertisers and publishers
alike – driven by both direct sales and our programmatic
partnerships with premium SSPs and DSPs – has been very encouraging
as we look to build new revenue opportunities for Cineverse and its
partners," said Cineverse SVP of Ad Sales Terry City. "We are well
underway in building momentum through our Audience Network and
overall 360 sales approach – including FAST and CTV but also a
broad range of offerings, from our Podcast Network to digital
display, and experiential – and we look forward to taking the
success seen for Terrifier 3, other entertainment campaigns,
and those across several other categories to even more brands."
Cineverse 360 is also being offered as an optional, integrated
monetization service for SaaS customers of Cineverse's
Matchpoint™ technology. For example, in addition to
world-class monetization opportunities, Matchpoint Blueprint™
customers have access to a suite of tools that will automate ad
break creation, provide enhanced metadata enrichment for improved
targeting, SSAI, advanced ad analytics, and more.
ABOUT CINEVERSE
On a mission to uplift storytellers and entertain fans with the
power of technology, Cineverse (NASDAQ: CNVS) distributes
over 71,000 premium films, series, and podcasts. Engaging over 150
million unique monthly users, Cineverse delivers more than one
billion minutes of curated content each month – connecting fans
with stories that resonate.
With properties like the box office sensation, Terrifier 3,
iconic horror destination, Bloody Disgusting, the Bob Ross Channel,
women's entertainment channel Dove, and a leading podcast network,
Cineverse is the first stop for audiences seeking authentic and
experiential content. From a vibrant lineup of titles and fandom
channels, to next-gen advertising offerings and streaming
solutions, Cineverse is setting the stage for a new era of
entertainment.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.