TikTok will be featured on approximately 3,000
Redbox video screens on top of kiosks nationwide
Brands will have the opportunity to advertise
alongside top TikTok content on Redbox video screens
Redbox and advertising platform Crackle Connex, both Chicken
Soup for the Soul Entertainment companies (NASDAQ: CSSE), today
announced they are now working with entertainment platform TikTok.
TikTok will provide Redbox with top content from the platform which
will be featured on over 3,000 video screens on top of Redbox
kiosks nationwide, and brands will have the opportunity to
advertise alongside it.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230712241234/en/
TIKOK COMES TO REDBOX KIOSKS - TikTok
will provide Redbox with top content from the platform, which will
be featured on over 3,000 video screens on top of Redbox kiosks
nationwide, and brands will have the opportunity to advertise
alongside it. (Photo: Business Wire)
This new arrangement provides brands with a powerful new Digital
Out-of-Home (DOOH) platform to reach consumers in high-traffic
locations using TikTok’s uniquely entertaining and engaging
content.
“TikTok is the go-to destination for short-form video
consumption by over a billion people globally,” said Philippe
Guelton, chief revenue officer of Crackle Connex. “This new
partnership provides advertisers a unique opportunity to reach new
audiences and drive engagement. Our Redbox kiosks are in
high-traffic locations where millions of people frequently shop,
such as grocery stores or value retailers. We look forward to
working with TikTok on expanding this partnership as our DOOH
network expands.”
"People come to TikTok to experience the entertainment, joy, and
creativity of our community and we are excited to expand that
experience to Redbox kiosks," said Dan Page, Head of Global
Distribution, New Screens at TikTok. "This partnership allows us to
bring together the power of our exceptional content with the
high-visibility of Redbox kiosk locations, creating an effective
and fresh approach to advertising."
About Chicken Soup for the Soul Entertainment
Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides
premium content to value-conscious consumers. The company is one of
the largest advertising-supported video-on-demand (AVOD) companies
in the US, with three flagship AVOD streaming services: Redbox,
Crackle, and Chicken Soup for the Soul. In addition, the company
operates Redbox Free Live TV, a free ad-supported streaming
television service (FAST), with nearly 180 FAST channels as well as
a transaction video on demand (TVOD) service, and a network of
approximately 31,000 kiosks across the US for DVD rentals. To
provide original and exclusive content to its viewers, the company
creates, acquires, and distributes films and TV series through its
Screen Media and Chicken Soup for the Soul TV Group subsidiaries.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken
Soup for the Soul, LLC, which publishes the famous book series and
produces super-premium pet food under the Chicken Soup for the Soul
brand name.
About TikTok
TikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy. TikTok's global
headquarters are in Los Angeles and Singapore, and its offices
include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta,
Seoul, and Tokyo.
Forward-Looking Statements and Available Information
This press release includes forward-looking statements within
the meaning of the federal securities laws. Forward-looking
statements are statements that are not historical facts. These
statements are based on various assumptions, whether or not
identified in this press release, and on the current expectations
of management and are not predictions of actual performance. Such
assumptions involve a number of known and unknown risks and
uncertainties, including but not limited to risks relating to our
core strategy, operating income and margin, seasonality, liquidity,
including cash flows from operations, available funds, and access
to financing sources, free cash flows, revenues, net income,
profitability, stock price volatility, future regulatory changes,
price changes, ability to achieve and sustain market acceptance of
our content streaming services and other content offerings, ability
to recruit and retain officers, key employees, or directors,
ability to protect our intellectual property, ability to complete
and integrate into our existing operations future strategic
acquisitions, ability to manage growth, ability to pay dividends
and our debt obligations, as well as evolving regulatory or other
operational risks, and risks presented by changing general market
conditions impacting demand for our services. For a more complete
description of these and other risks and uncertainties, please
refer to Item 1A (Risk Factors) in the Company’s Annual Report on
Form 10-K for the year ended December 31, 2022 filed with the SEC
on March 31, 2023. If any of these risks materialize or our
assumptions prove incorrect, actual results could differ materially
from the results implied by the forward-looking statements
contained in this press release. Information regarding the
acquisition of Redbox and related transactions is qualified by
reference to the Company’s Current Reports on Form 8-K filed with
the SEC on May 11, 2022 as amended May 12, 2022, June 6, 2022,
August 12, 2022, November 14, 2022 and thereafter from time to
time, and all exhibits filed with respect to such reports. The
forward-looking statements contained in this press release speak
only as of the date hereof and the Company expressly disclaims any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with respect
thereto or any change in events, conditions or circumstances on
which any statement is based.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230712241234/en/
(MEDIA) Peter Binazeski Chicken Soup for the Soul Entertainment
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS) Zaia Lawandow Chicken Soup for the Soul
Entertainment zlawandow@chickensoupforthesoul.com
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