DoubleClick Announces Strong Adoption of DART Motif Rich Media Solution in Last Six Months
02 Mars 2005 - 3:33PM
PR Newswire (US)
DoubleClick Announces Strong Adoption of DART Motif Rich Media
Solution in Last Six Months - 44 New Clients Sign for DART Motif
including Beyond Interactive and Moxie Interactive; Carat Digital
UK Executes Ten Renault Campaigns - NEW YORK, March 2
/PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the
leading provider of solutions for advertising agencies, marketers
and web publishers, today announced that in the last six months
DoubleClick added 44 customers to DART Motif(SM), the company's
solution for creating, trafficking, deploying and reporting on rich
media ads. These included Beyond Interactive, FOX's American
Idol.com, I-Level, ING DIRECT Canada, Moxie Interactive, Nurun/Ant
Farm Interactive, Saatchi & Saatchi LA and Zenith Media. These
clients join a growing list of clients using DART Motif including
GSD&M, Starcom and Carat Digital UK, which recently executed a
series of successful campaigns for Renault Laguna, Renault L&K,
Renault Modus and Renault Megane with DART Motif. Created by
integrating Macromedia Flash MX 2004 with DART ad management
solutions, DART Motif enables users to simplify and save time at
every step of the rich media process. DART Motif is used by ad
agencies and marketers and accepted by a growing list of
publishers, including both AOL and MSN, which have each certified
DART Motif for their advertisers' rich media campaigns. "For many
of our clients, we leverage rich media to create impactful
campaigns on the Web, and they demand the most innovative,
streamlined solutions for creation, delivery and reporting," said
Vardaan Vasisht, Director of Data Solutions, Beyond Interactive.
"We are pleased to offer our clients DoubleClick's DART Motif
solution to help them reach their goals more creatively,
efficiently and effectively." "Carat Digital UK has had great
success executing many recent Renault campaigns with DART Motif,"
said Mark Syal, Associate Director, Carat Digital UK. "The
campaigns experienced strong conversions and we were able to
provide sophisticated reporting to the client, thanks to the
additional functionality of the Motif solution." A unique aspect of
the DART Motif solution is its exclusive measurement package,
Audience Interaction Metrics. This reporting system can gather more
than 30 unique user interactions including ad exposure time, ad
interaction time, whether a rich media ad fully delivered, multiple
clicks, load movies, and custom-timed events. "Rich media usage has
steadily increased over the past year and is now an integral part
of many marketers' online advertising strategies," said Doug
Knopper, Senior Vice President and General Manager, Ad Management,
DoubleClick. "Clients of DART Motif are pleased with the
intelligent and flexible workflow solution that supports the
creative process and provides the deepest reporting available.
We're pleased to be working with so many of the best brands in
interactive marketing for their rich media campaigns." For more
information about DART Motif, please visit
http://www.doubleclick.net/. About DoubleClick Inc. DoubleClick is
the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their
marketing programs. DoubleClick's marketing solutions -- online
advertising, search engine marketing, affiliate marketing, email
marketing, database marketing, data management and marketing
resource management -- help clients yield the highest return on
their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across
channels. DoubleClick Inc. has global headquarters in New York City
and maintains 22 offices around the world. Contact: Jenny Connorton
(212) 381-5183 DATASOURCE: DoubleClick Inc. CONTACT: Jenny
Connorton of DoubleClick Inc., +1-212-381-5183, Web site:
http://www.doubleclick.com/
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