Design Within Reach Asks 'What is Green'
14 Avril 2008 - 10:30PM
PR Newswire (US)
Modern Design Retailer Introduces New Sustainable Products SAN
FRANCISCO, April 14 /PRNewswire-FirstCall/ -- Design Within Reach
(NASDAQ:DWRI) announces the launch of six environmentally conscious
product lines. The new introductions can be viewed in Design Within
Reach's April 2008 catalog entitled "What is Green?" which reaches
homes in mid-April. The new pieces range from sleep solutions to
seating to useful household tools, and address different aspects of
sustainability. "We are pleased to introduce an assortment of
well-designed, environmentally conscious products," said Ray
Brunner, Chief Executive Officer. "By combining form, function and
intelligent use of natural, renewable and recycled materials, these
new products epitomize the principles of modern design. What these
objects share with the entire DWR assortment is the fact that they
last. Whether we're speaking to a chair or a serving utensil, an
object that lasts won't have to be replaced, and that, in my
opinion, is the best definition of green." The handmade, 100%
natural and organic Be Well Collection is Design Within Reach's
latest introduction in the bedding category. Designed by certified
bau-biologist Mary Cordaro, the Be Well Mattress has a core of
pure, natural Talalay latex that comes from the rubber tree. A
renewable resource, natural latex is durable and won't sag over
time. Using a centuries-old hand-tufting technique, the latex core
is wrapped in soft organic fabric quilted to organic cotton and
Pure Grow Wool(TM). The domestic wool Cordaro uses is undyed and
comes from sheep that graze in pesticide-free pastures. Because
wool is naturally flame resistant, the Be Well Mattress meets
federal flammability standards while being free of all synthetic
and chemical flame retardants. The Be Well Collection also includes
pillows and mattress protectors. DWR has added five new rugs to its
collection from Maine-based Angela Adams. With designs inspired by
nature, the Ocean, Birch, Fern, Grace and Islands rugs are
hand-tufted 100% wool with 100% cotton monk's cloth backings
attached using a natural rubber latex adhesive. Adams is a proud
member of Rugmark, which ensures that her India-made rugs are
manufactured in a socially responsible manner. This global
nonprofit organization is fighting to end child labor and improve
educational opportunities for children in India, Pakistan and
Nepal. Canadian designer Patty Johnson is extending the positive
effects of globalization to places that have yet to benefit. To
create her Maun Windsor Chair, Johnson went to Peter Mabeo, the
founder of the Mabeo Furniture factory in Gaborone, Botswana, with
a design brief for a collection of wooden furniture that could be
produced by hand. Handcrafted from wood that's harvested from
well-managed forests, the Maun is finished with an all-natural soap
flake finish. The Maun's design and manufacture is ecologically,
aesthetically and culturally sustainable, while bringing long-term
benefits to the local craftspeople and community of Botswana. A new
introduction in Design Within Reach's Tools for Living category,
the Adonde Collection of stoneware and serving utensils combines
versatility, smart design and good stewardship of the earth's
resources. Crafted from natural stoneware with hand-appplied
mineral enamel, the collection is dishwasher, oven and microwave
safe. The three coordinating utensil sets are crafted from
FSC-certified jatoba wood finished with natural olive oil. Also in
the Tools for Living category, the Rainwater Hog is a small-scale
modular storage tank for collecting rainwater that can be reused
for watering plants, washing the car or other purposes. "I was
surprised to find the urban-dweller had been completely overlooked
when it came to tools for water harvesting," says Sydney-based
architect Sally Dominguez, who designed the Rainwater Hog to work
as a single unit or in multiples for homeowners, businesses or
renters. One unit holds 47 gallons of rainwater. The Rainwater Hog
is made of 100% recyclable virgin polyethylene, a durable material
that allowed Dominguez to fulfill another goal: shipping the
Rainwater Hog entirely without packaging. Harvested water could be
used to irrigate plants growing in another of Design Within Reach's
introductions: flower pots made from recycled rubber tires. In this
line of Rubber Pots, Tubs and Totes, discarded tires are hand-cut
and hand-sewn into vessels that can be used indoors or out as
planters, carrying containers or anything else that can benefit
from solidly constructed storage. Modeled on ancient
leather-crafting techniques, these durable containers are each
unique and offer a functional alternative to the landfill. About
Design Within Reach, Inc. (NASDAQ:DWRI) Design Within Reach, Inc.,
founded in 1998 and headquartered in San Francisco, California, is
the source for fully licensed classics, offering the best in modern
design. The company markets and sells its products to both
residential and contract customers through http://www.dwr.com, its
San Francisco-based phone sales team at 800.944.2233 and over 68
retail Studios in the United States and Canada. DATASOURCE: Design
Within Reach, Inc. CONTACT: Kimberly Oliver, PR Manager of Design
Within Reach, +1-347-330-8322, Web site: http://www.dwr.com/
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