DWRI Design Within Reach (MM)

Modern Design Retailer Expands in SoHo SAN FRANCISCO, April 30 /PRNewswire-FirstCall/ -- Design Within Reach (NASDAQ:DWRI) announces that it will open its first DWR Flagship Studio on Friday, May 23, 2008, in the SoHo neighborhood of New York City. The new Studio will occupy the ground floor of the SoHo Building at 110 Greene Street between Prince and Spring Streets. The 4,000 square foot space will feature large storefront windows, high ceilings and an open floor plan that will serve as the ideal showcase for the furniture, lighting and other modern classics that will fill it. Ray Brunner, CEO of Design Within Reach, states, "Our new flagship Studio places DWR in the heart of the world-renowned SoHo shopping district. This exceptional location, 110 Greene Street, will provide an improved retail layout with a greater selection of our products on display and much higher visibility and foot traffic. Based on these factors, we anticipate improved performance over our existing SoHo Studio, which is already one of the company's top-producing locations." Built in 1906 as a department store warehouse, and at 13 stories the neighborhood's tallest building before the SoHo Grand Hotel went up in 1996, 110 Greene Street is a landmark building in the SoHo Cast-Iron Historic District. A notable feature of the new flagship will be the subway map embedded in the sidewalk outside the Studio's front door. In 1986, the Belgian artist and architect Francoise Schein created "Subway Map Floating on a New York Sidewalk," consisting of 87 feet of half-inch-wide stainless steel bars with recessed lights indicating subway stops. Inside the Studio, the subway theme will be continued with a large graphic of Massimo Vignelli's iconic, though short-lived, New York City Subway map from 1972. The flagship will also feature fixtures and other wall graphics that have not been used in any existing Design Within Reach Studio. Design Within Reach will close its existing SoHo Studio, at 142 Wooster Street, at 7pm on May 22. The company will repurpose the 3,500 square foot space for a new retail concept to be launched in September, 2008. About Design Within Reach, Inc. (NASDAQ:DWRI) Design Within Reach, Inc., founded in 1998 and headquartered in San Francisco, California, is the source for fully licensed classics, offering the best in modern design. The company markets and sells its products to both residential and contract customers through http://www.dwr.com, its San Francisco-based phone sales team at 1.800.944.2233 and over 68 retail Studios in the United States and Canada. DATASOURCE: Design Within Reach, Inc. CONTACT: Kimberly Oliver, PR Manager of Design Within Reach , +1-347-330-8322, Web site: http://www.dwr.com/

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