NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Everlast
Worldwide, Inc., the global leader in fight sports and fitness, has
extended the exclusive equipment and apparel contract with American
heavyweight boxing contender, Deontay
Wilder. An undefeated knockout specialist, Wilder has
received praise from many in boxing, including heavyweight kingpin
and training partner, Wladimir Klitschko.
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Under the agreement, Wilder will continue to train exclusively
with Everlast equipment and apparel as well as play a prominent
role in direct to consumer and retail marketing initiatives. Wilder
joined the Everlast team in 2008 following the Beijing Summer
Olympics, where he earned a Bronze Medal for Team USA.
"Everlast has a long tradition of working with storied American
heavyweights including Mohammad Ali
and Mike Tyson," said Matt Cowan, EVP of Sales, Marketing &
Product Development for Everlast. "Due to his unique athletic
ability and dynamic personality, Deontay
Wilder has the potential to reign over the division
similarly to the great fighters of the past. We are very proud that
Deontay has been part of the Everlast family since announcing his
decision to turn pro. He has displayed the loyalty and
professionalism we hope to find in all athletes that represent our
brand."
"One of my dreams as an amateur boxer was to one day represent
Everlast," said Wilder. "Fortunately, that dream came true after
the 2008 Olympics. I am excited to remain an integral part of the
Everlast family as I continue my pursuit to become heavyweight
champion of the world. I am grateful for all the support Everlast
has provided me in my career, and I hope to add my name to their
long list of champions in the near future!"
Everlast equipment and apparel is available at sporting goods
retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the
world's leading manufacturer, marketer and licensor of boxing, MMA
and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar
Ray Robinson to MMA champions Randy
Couture and Jon Jones,
Everlast is the brand of choice for generations of world champion
professional athletes. Built on a brand heritage of strength,
dedication, individuality and authenticity, Everlast is a necessary
part of the lives of countless champions. Based in
Manhattan, Everlast's products are
sold across more than 75 countries and 6 continents. Everlast is a
wholly owned subsidiary of Brands Holdings Limited, a global
company and manager of worldwide sporting goods and apparel brands.
For more information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
Raquel Torres (212) 239-0990
Raquel.Torres@Everlast.com
SOURCE Everlast Worldwide Inc.
