CommunityOne Bank to Launch New Brand and Products
03 Janvier 2013 - 5:23PM
CommunityOne Bank, N.A. has announced it will launch a new brand
and introduce enhancements to its product offerings to better
reflect the future of the company and its anticipated merger with
Bank of Granite.
"As we continue to bring CommunityOne and Bank of Granite
together, it's important to define and present our company as a new
and well capitalized organization," commented Bob Reid, President
of CommunityOne. "Our strengths are the same as they've always
been. We're a bank that believes true customer service means
learning about your customers' needs and goals, and offering
professional advice and services to help meet those needs and
goals."
The new CommunityOne brand will consist of conventional
upgrades, such as a new logo and colors, but will also incorporate
community wherever possible. In fact, customers and employees
who give their permission will be featured in bank ads and other
marketing materials.
"We're literally featuring our customers and employees as part
of our new brand," stated Brian Simpson, Chief Executive Officer of
CommunityOne. "It's our way of showing the outside world we
identify with people as human beings, not numbers."
In conjunction with the new brand, the bank is enhancing many of
its products for the first time in several years. For bank
customers, changes to existing deposit accounts will take effect on
Tuesday, February 19, following the Presidents' Day holiday on
Monday. Deposit product changes will not affect customer
account numbers, loan products or branch phone numbers or
addresses.
While the bank's brand is officially changing on February 19,
signs and ATMs in select markets will begin reflecting the new logo
and colors in early January. Certain items, such as checks and
debit cards, will be updated gradually over time or at the point of
reorder.
"We think the bank's new brand will be well received," commented
Reid. "We're proud to serve our customers and want them to
feel equally proud about banking with CommunityOne. They're
our greatest focus and the reason we're in business."
CommunityOne Bank, N.A. is a subsidiary of FNB United
Corp. Opened in 1907, CommunityOne operates 44 branches in 37
communities throughout central, southern and western North
Carolina, and offers a wide variety of consumer, mortgage, wealth
and business banking services, including loan, deposit, cash
management, and online banking services. CommunityOne Bank is
an equal housing lender and a member of the FDIC.
The CommunityOne logos are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=16449 and
http://www.globenewswire.com/newsroom/prs/?pkgid=16450
CONTACT: For More Information
Cooper Thornton: 336.626.8311
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