On the Eve of the Channel Tunnel's 30th Anniversary, Getlink Reveals the New Brand Identity for Its Rail Shuttle Service
12 Mai 2023 - 7:45AM
Business Wire
Eurotunnel Le Shuttle becomes
LeShuttle
Regulatory News:
On the eve of the 30th anniversary of Eurotunnel's opening of
the Channel Tunnel, Getlink (Paris:GET) is revealing the new brand
identity of its pioneering Passenger and Freight rail shuttle
service: LeShuttle.
With this new brand identity, LeShuttle, Getlink introduces a
strategic milestone in its growth ambition based on customer focus,
service quality and a strong trajectory towards greenhouse gas
emissions.
The new LeShuttle brand identity makes explicit to all audiences
the low-carbon transport proposition between the UK, France and
Europe and its fundamentals: Simplicity, Speed and Care.
Eurotunnel, the Group’s original brand, continues to embody
operational excellence and technological innovation in the delivery
of a unique infrastructure in the world, the Channel Tunnel.
The excellent service offered to LeShuttle customers is based
on:
- A crossing time of 35 minutes1 between Calais and Folkestone
(compared to 90 minutes for the ferry between Calais and
Dover)
- An unrivalled frequency of departures across the Short Strait
and a 24/7 service.
This unique transport offer between the UK and Europe has
been chosen in 2022 by:
- Over 2.1 million passenger vehicles2
- More than 1.4 million trucks, representing 25% of trade between
the UK and the continent.
While mobility solutions are now valued for their environmental
impact, LeShuttle is the lowest carbon footprint mode of crossing
the Short Strait. A car crossing via LeShuttle emits 73 times less
greenhouse gas than an identical journey by ferry.
Yann Leriche, Getlink Chief Executive Officer, said: "In
a year's time, we will celebrate 30 years since the launch of this
service that has fundamentally transformed the way people trade and
travel between the UK and Continental Europe. We are proud to
reveal this refreshed brand, which perfectly reflects our heritage
as much as the direction we are taking in our growth strategy,
innovation in customer experience, and reducing our environmental
footprint."
About LeShuttle logo and the advertising campaign:
The 60-second LeShuttle commercial will be shown on Television
and in cinemas in the UK and in cinemas in France in June. It was
directed by Jake Scott with creative from Ridley Scott Creative.
Jake Scott shot the first Eurotunnel advert when the service was
launched nearly 30 years ago. He was immediately drawn to the
project to write the new chapter in the Shuttle's history.
The new brand will resonate particularly well with the new
generation of travellers who currently use airlines and with those
who already use trains for their short-haul journeys in Europe.
The new logo visually embodies the DNA of the LeShuttle
proposition: Simplicity, Speed and Care and a reference to the
technological prowess of the Channel Tunnel infrastructure.
Elongated letterforms connect to show the user’s movement on their
journey through the two tunnels, and the connections in the logo
express the simplicity and efficiency with which LeShuttle
operates, taking the passenger from France to England. The primary
palette is a monochrome providing a sophisticated background for
secondary and tertiary palettes to shine. The passenger side of the
business will stand out with purple, created from the mix of red
and blue of the Eurotunnel logo.
About Getlink
Getlink SE (Euronext Paris: GET) is, through its subsidiary
Eurotunnel, the concessionaire of the Channel Tunnel infrastructure
until 2086 and operates Truck and Passenger Shuttle services (cars
and coaches) between Folkestone (UK) and Calais (France). Since 31
December 2020 Eurotunnel has been developing the smart border so
that the Tunnel remains the fastest, most reliable, easiest and
most environmentally friendly way to cross the Channel. Since its
inauguration in 1994, more than 481 million people and 99 million
vehicles have travelled through the Channel Tunnel. This unique
land link, which sees 25% of trade between the Continent and the
United Kingdom, has become a vital link reinforced by the ElecLink
electrical interconnector installed in the Tunnel, which helps to
balance energy needs between France and the United Kingdom. Getlink
complements its sustainable mobility services with its rail freight
subsidiary Europorte. Committed to "low-carbon" services that
control their impact on its environment (through its activities the
Group avoids the equivalent of 1.4 million tonnes of CO2 per year),
Getlink has placed at the heart of its concerns the place given to
people, nature and places.
https://www.getlinkgroup.com
__________________________ 1 Under normal operating conditions 2
Includes cars, coaches, motor homes, motorbikes.
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version on businesswire.com: https://www.businesswire.com/news/home/20230511005957/en/
Getlink Contacts :
Anne-Sophie de Faucigny on +33 (0)6 4601 5286 Romain Dufour on
+33(0)6 2000 3138
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