Pepperjam Partners with RingRevenue to Ring Up More Revenue

Pepperjam Network, a GSI Commerce® company (Nasdaq: GSIC) and a leader in online performance marketing, today announced its partnership with call performance marketing leader RingRevenue to drive increased sales and better ROI for merchants and publishers on Pepperjam Network. By licensing RingRevenue’s call performance platform, Pepperjam will provide its retail, lead generation and search management clients with the performance-based toolset they need to create and manage call-based campaigns.

“The demand for pay-per-call services is very clear from our merchants and publishers. Our partnership with RingRevenue brings exciting new opportunities to Pepperjam Network,” said Steve Denton, president of GSI Media and Pepperjam. “Many of our clients convert a substantial percentage of their business over the phone and have been looking for ways to increase their sales on this side of the business. This partnership with RingRevenue’s call performance marketing platform makes it easy for our clients to increase their distribution and drive more high-value phone sales through our network. Additionally, our publishers will gain access to more offers and incremental revenue opportunities.”

Merchants on the new Pepperjam pay-per-call platform will be able to integrate their online campaigns with their call-based campaigns. When setting up campaigns, merchants will have options to set up custom Interactive Voice Response (IVR) menus, customized call routing preferences, and geo targeting, as well as manage publisher commissions based on the quality of calls they receive. Publishers will get access to free call-tracking numbers, call analytics and creative services to help them optimize and scale their campaigns.

“At Pepperjam, we are dedicated to providing the best performance marketing tools to our clients. We chose RingRevenue because its platform was designed specifically for performance marketing,” added Denton.

“Pepperjam has a strong reputation in the market for innovation and commitment to partnership transparency. It has a solid publisher base that specializes in promotional methods like e-mail and search where the inclusion of phone numbers has been shown to improve performance and click-through rates up to 30 percent,” said RingRevenue CEO Jason Spievak. “We look forward to working with the Pepperjam team to grow its pay-per-call program.”

“GSI is unique in that we offer our clients an end-to-end solution that brings their brand and e-commerce goals together with performance-based media solutions. Adding RingRevenue to that mix gives our clients a true multichannel strategy that incorporates online, offline and mobile promotions and gives their consumers the choice for how they want to engage with a merchant -- whether that’s online or on the phone,” concluded Denton.

About RingRevenue

RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue's patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue's comprehensive tracking and analytics consistently increase revenues from mobile, print and other "offline" media while also improving the performance of online campaigns such as search, e-mail and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

About Pepperjam

Founded in 1999, Pepperjam provides a dynamic, pay-for-performance retail and lead-generation network through partnering with leading e-commerce properties. The company delivers exceptional client service, while driving meaningful business for its partners. Pepperjam is a separate business unit of GSI Media within the GSI Commerce (Nasdaq: GSIC) Marketing Services division. Pepperjam is based in Wilkes-Barre, Pennsylvania with offices in New York City and King of Prussia, PA. For more information, please visit www.pepperjam.com.

About GSI Commerce

GSI Commerce® enables e-commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s e-commerce services which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s Global Marketing Services division provides innovative digital marketing products and services comprised of database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. Additionally, GSI provides brands and retailers platforms to engage directly with consumers through RueLaLa.com, an online private sale shopping destination, and ShopRunner.com, a members-only shopping service that offers unlimited free two-day shipping and free shipping on returns for a $79 annual subscription.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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