NEW YORK, May 17, 2011 /PRNewswire/ -- Rue La La, a leading
private sale shopping destination, today introduced Rue New York
City, a premium, local service for residents of the New York City area. Rue New York City is the latest city launched by
Rue Local, a city-specific extension of RueLaLa.com, already
operating in Boston, Seattle and Philadelphia since late 2010.
Every morning at 8 a.m. Rue
New York City will email members
in New York with a brilliant daily
Rue New York Pick, available for only 24 hours and specially
curated by Rue La La's New York
team. Working with the finest destinations in the city, Rue New
York City offers unique, premium local experiences that are only
available on Rue La La. The site connects with hundreds of
thousands of discerning New Yorkers in an instant, helping brand
partners grow their consumer base and build lasting
relationships.
"We couldn't be happier to launch our local offerings in
New York," said Mark McWeeny, president Rue Local. "In an
instant, Rue New York will give our members unique, behind the
scenes access to the best luxury brands and experiences – fashion,
dining, spas, and nightlife – that the city has to offer. We
hold high value to our brand partners, helping them begin
relationships with our members that can last a lifetime."
To celebrate the launch of Rue New York City, exclusive access
to the site is made available for 72 hours through
www.ruelala.com/RueNewYorkCity.
The inaugural Rue New York City Pick celebrates world-renowned
fashion designer Catherine
Malandrino. Rue New York
City members will have exclusive access to sales at her
New York boutiques before they are
open to the general public, with the opportunity to purchase
$100 worth of items for $50.
"From fashion to food, to music and art, Rue New York will bring
a new perspective on how best to experience this city," said
Catherine Malandrino.
Offers will be available for 24 hours at up to 70 percent off
retail prices.
Other offers this week include:
- SPIRITS & SNACKS, WITH A VIEW: For $60, Hudson
Terrace will give Rue New York City members the
opportunity to purchase a bottle of wine, a cheese platter and a
reserved table along the luxurious NYC rooftop bar and lounge.
- SURF, SAVOR AND STAY: the Surf Lodge in Montauk will offer weekend and weekday
packages to intrepid New Yorkers via Rue New York City. The
packages will include a surfing lesson and dinner at The Restaurant
at the Surf Lodge.
- CALLING ALL CULINARY CONNOISSEURS: At
Alta Cucina, Rue New York
City members will have the unique opportunity to participate in a
cooking class taught by Executive Chef Eric
Francou, and will be able to enjoy the fruits of their labor
with dinner and wine to follow. Additionally, members will be
given a Gourmet Food "starter kit" to take home and try out their
newly-learned skills.
Members are encouraged to join Rue New York City communities on
Facebook (www.facebook.com/ruenewyorkcity) and Twitter
(www.twitter.com/ruenyc) to receive exclusive content such as
promotions, sneak peeks at sales and behind the scenes access.
Membership to Rue La La is free, and is traditionally passed
from friend to friend, within social networks. Once a member, New
Yorkers can extend membership invitations to friends or easily
download their address books directly from the site. Members earn
$10 every time a referral makes their
first purchase. This model has elevated Rue La La to a
position of leadership within the competitive flash sales field.
Currently, 3.2 million Americans have joined Rue La La. Hundreds of
thousands of New York residents
count themselves as members.
About Rue La La
Rue La La is a Members-only online shopping destination for all
things related to a life of style and a strategic partner to
innovative brands looking for new ways to achieve their business
goals. Founded in 2008, Rue La La inspires its members daily
with access to a curated selection of the most coveted brands and
offerings in fashion, home, beauty, travel, and more within its
48-hour, private sale Boutiques. Rue La La is a GSI Commerce, Inc.
company (NASDAQ: GSIC). Experience Rue La La by visiting
www.ruelala.com.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
All statements made in this release, other than statements of
historical fact, are forward-looking statements. Actual results
might differ materially from what is expressed or implied by these
forward-looking statements. Additional information about potential
factors that could affect GSI Commerce can be found in its most
recent Form 10-K, Form 10-Q and other reports and statements filed
by GSI Commerce with the SEC. GSI Commerce expressly disclaims any
intent or obligation to update these forward-looking
statements.
CONTACT:
Judy Lee
HL Group
(646) 375-4022
jlee@hlgrp.com
SOURCE Rue La La