Digital marketing industry veteran, Simone Barratt, has been promoted to President of GSI Global Marketing Services International following 10 years as Managing Director of e-Dialog International, an integrated digital marketing solutions provider within the GSI Commerce (Nasdaq: GSIC) Marketing Services Division.

Simone Barratt Appointed President of GSI Global Marketing Services International (Photo: Business Wire)

In this newly created role, Simone will be responsible for developing an international presence and providing strategic leadership and direction to drive business growth across EMEA and APAC for the GMS product portfolio. She will also oversee overall global operations and international business affairs for the product businesses. In addition to this strategic guidance, Simone will continue in her role as Managing Director of e-Dialog International, providing leadership across the agency’s global accounts.

Simone is a member of the DMA E-mail Marketing Council and has over 20 years experience in direct and digital marketing. She started one of the earliest new media companies in London, which was incorporated into the Interpublic Group. Since 2000, Simone has been working with e-Dialog to establish and grow the company in the UK. In this time, she has expanded its client base across Europe and more recently established an office in Asia Pacific. Under Simone’s leadership, e-Dialog International has worked with globally recognised brands including British Airways, Skype, Reuters, and Philips.

Simone’s new role will involve collaborating with e-Dialog and GSI’s partner companies ClearSaleing, FetchBack, PepperJam, M3 Mobile and MBS Insight to help launch their products and services across international markets.

Christopher Saridakis, CEO, GSI Global Marketing Services commented: “Simone’s experience at e-Dialog has been an invaluable asset to the Global Marketing Services Division. She has been responsible for driving the expansion of the business across EMEA and has steered the company from an e-mail marketing firm to an integrated digital marketing company. Simone’s proven track record of establishing and expanding brands will be a major advantage as we launch new services over the coming few years.”

Simone Barratt, President of GSI Marketing Services International, added: “My 10 years at e-Dialog have been fantastic. Taking the international business from a new start-up in the UK to one of the biggest digital marketing companies in EMEA has been quite a journey and the team which we now have in Europe is the brightest in the industry, doing some of the most creative work and finding innovative new ways to use the latest digital media. I look forward to helping the company navigate the new challenges and opportunities ahead.”

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.

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