Travel Holdings Selects e-Dialog to Advance Global E-mail Marketing Success

e-Dialog, a proven provider of integrated digital marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced that Travel Holdings, Inc., a global supplier of travel inventory at competitive pricing, has selected e-Dialog as its e-mail marketing service provider and marketing database of record.

e-Dialog will provide Travel Holdings, which owns and operates www.lastminutetravel.com, www.lastminutecruises.com, and www.easyclicktravel.com, with a robust digital marketing platform and the strategy and services necessary to improve campaign relevance and efficiency while also driving new customer acquisition. Over time Travel Holdings will look to develop and deploy a travel lifecycle campaign, including transactional messaging, to further increase individualized customer targeting.

Travel Holdings will utilize e-Dialog’s Precision Central Suite of tools to deploy event triggered, automated campaigns. Through this collaborative relationship, e-Dialog will provide strategic account services, campaign production services, and quality assurance out of its Seattle office while Travel Holdings will also self-deploy a limited number of campaigns.

“Travel consumers expect comprehensive e-mail communications that are tailored to their travel needs,” shared Marco Lopez, director of Digital Media at Travel Holdings. “E-mail plays a crucial role in how we target consumers, communicate with them and ensure that we’re delivering the right message at the right time. During the vendor vetting process, e-Dialog exceeded our expectations with their level of service and capabilities. We are striving to create a world-class e-mail infrastructure and need a company of e-Dialog's caliber, commitment and enthusiasm to get us there.”

“We are thrilled to partner with Travel Holdings as part of our expanding portfolio of global travel clients,” said Audrey Batista-Vieira, vice president, client services at e-Dialog. “As marketers look to raise the bar for delivering a quality consumer experience across all touch points, we can enable them to meet their goals via marketing automation based on a holistic view of the customer.”

About Travel Holdings, Inc.

Travel Holdings, Inc. is a privately held corporation, formed in early 2004 through the merger of Tourico Holidays, LastMinuteTravel.com and Travel Global Systems (TGS). Through a strong portfolio of brands, the company is a one of the most distinctive and expansive travel distribution companies in the world, using proprietary technology to supply travel inventory at competitive pricing, and integrating with all segments of the online travel industry including retail, wholesale, group, travel agents, corporate and affiliates. Travel Holdings is headquartered in Orlando, Florida, with additional local offices across the United States, South America, Europe and Asia.

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.

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