PLEASANTON, Calif.,
March 5, 2018 /PRNewswire/
-- Blackhawk Network—a global financial technology company and
a leader in connecting brands and people through branded value
solutions—today announced that it has been selected as the gift
card content provider for Wells Fargo's Go Far Rewards program
redemptions. Through the partnership, Blackhawk expands the Go Far Rewards program
selection and enables promotions, increasing value for Wells Fargo
consumer credit card customers.
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As part of Wells Fargo's effort to evolve its credit card
business with its customers' changing needs, it introduced the
Wells Fargo Go Far Rewards program, which is available to its
consumer customers with a cash back or points rewards-based credit
card. There are 150 brands from Blackhawk's vast network of gift card
providers now available as physical gift cards, and egift cards in
some cases. Wells Fargo Go Far Rewards customers can also
redeem their rewards for a variety of other options including
travel, merchandise and digital downloads. Blackhawk is managing the expanded gift card
reward portfolio and fulfillments of those orders, enabling
activation efficiencies.
"According to research from our incentives division,1
when presented with various options for $25 rewards, 35 percent of the consumers surveyed
said that they would prefer a gift card over other available
options," said Talbott Roche, CEO
and president of Blackhawk.
"Today's consumers crave flexibility and accessibility, and with so
many digital and loyalty use cases that go beyond traditional gift
cards, our platform and promotional expertise allows Wells Fargo
credit card customers to convert Go Far Rewards into branded value
and make the most of their rewards."
The expanded catalogue features new gift card choices and
categories, including local, regional and national merchants in
both physical and egift forms and a variety of denominations.
"Through our Go Far Rewards program, we offer a catalog of the
freshest, most popular brands to make our customers feel rewarded,"
said Marc Skurla, vice president,
Rewards and Offers Management at Wells Fargo. "Blackhawk's technology platform, extensive
catalog and marketing expertise make it easier for us to manage
both our physical and e-gift reward offerings and spend more time
focusing on delivering other innovations to our customers. Our
improved rewards portfolio will also enable us to offer more
targeted choices and promotions driving value both to the consumer
as well as to the participating gift card partners."
About Blackhawk Network
Blackhawk Network
Holdings, Inc. (NASDAQ: HAWK) is a global financial technology
company and a leader in connecting brands and people through
branded value solutions. Blackhawk platforms and solutions
enable the management of stored value products, promotions and
rewards programs in retail, ecommerce, financial services and
mobile wallets. Blackhawk's Hawk Commerce division
offers technology solutions to businesses and direct to consumers.
The Hawk Incentives division offers enterprise, SMB and
reseller partners an array of platforms and branded value products
to incent and reward consumers, employees and sales channels.
Headquartered in Pleasanton,
Calif., Blackhawk operates
in 26 countries. For more information, please
visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or
our product
websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com
and OmniCard.com.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a
diversified, community-based financial services company with
$1.9 trillion in assets. Wells
Fargo's vision is to satisfy our
customers' financial needs and help them succeed financially.
Founded in 1852 and headquartered in San
Francisco, Wells Fargo provides banking, investments,
mortgage, and consumer and commercial finance through more than
8,300 locations, 13,000 ATMs, the internet (wellsfargo.com) and
mobile banking, and has offices in 42 countries and territories to
support customers who conduct business in the global economy. With
approximately 263,000 team members, Wells Fargo serves one in three
households in the United States.
Wells Fargo & Company was
ranked No. 25 on Fortune's 2017 rankings of America's largest
corporations. News, insights and perspectives from Wells Fargo are
also available at Wells Fargo Stories.
1 "Hawk Incentives Rewards Preference" was an online
survey conducted by Leger on behalf of Hawk Incentives in
February 2017. The sample size
included 1,022 Americans.
CONTACT:
Courtney
Brunkow
Courtney@fletchergroupllc.com
303-717-9575
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SOURCE Blackhawk Network