Hepsipay, in partnership with Visa, expands beyond the
Hepsiburada platform
- Hepsipay announced a five-year agreement with Visa, a world
leader in digital payments, for its prepaid cards.
- With this partnership, Hepsipay cards will bear the
Visa logo and will be accepted at any point of sale outside the
Hepsiburada platform.
ISTANBUL, Oct. 9, 2023
/PRNewswire/ --D-MARKET Electronic Services & Trading (d/b/a
"Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce
platform (referred to herein as "Hepsiburada" or the "Company"),
announces a five-year agreement with Visa, a world leader in
digital payments, to ensure that the digital prepaid cards of its
users are accepted all over the world for online and physical
purchases.
Hepsipay, initially a platform wallet launched by Hepsiburada to
provide fast, secure and easy payments, continues developing
solutions to further ease the lives of its customers.
Partnership with Visa opens Hepsipay Card to the
world
Users will now be able to create their digital cards with a Visa
logo within seconds by logging in to their Hepsipay accounts
through Hepsiburada. They will be able to top up cash to their
Hepsipay cards via transfers from credit or debit cards, as well as
transferring cash from their bank accounts.
Erkin Aydın: "Hepsipay cards with a Visa logo have now become
an open loop way to pay for our customers"
Speaking on the partnership with Visa, Erkin Aydın, CEO of
Hepsiburada Financial Services said: "Hepsipay was launched as
the platform wallet of Hepsiburada. We are the first and only
platform wallet licensed by the Central Bank of the Republic of
Türkiye. Hepsipay cards now offer our customers an open loop
payment solution. We describe this as expanding Hepsipay to the
street. This agreement with Visa serves our goal of expanding our
payment solutions outside the Hepsiburada platform and will benefit
our customers, allowing them to use their cards at any payment
point under the assurance of Visa and Hepsipay. We are excited to
be able to benefit from Visa's global experience."
Samile Mümin: "Hepsipay cards facilitate access to payments
and provide freedom and security of payments worldwide"
Samile Mümin, General Manager of Visa in Türkiye,
said: "We are pleased to partner with Hepsipay to offer their
customers access to digital payments with Hepsipay Visa cards.
Thanks to Visa's global scale and our technological network
protected by the most advanced security products and services,
Hepsipay cardholders can now enjoy the freedom of paying securely,
not just on Hepsiburada platform, but anywhere worldwide. I would
like to congratulate all the teams that contributed to the
launch."
Forward-Looking Statements
This press release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as
amended and the Safe Harbor provisions of the US Private Securities
Litigation Reform Act of 1995, and encompasses all statements,
other than statements of historical fact contained in this press
release, and include but are not limited to statements regarding
Hepsiburada's strategy. These forward-looking statements can be
identified by terminology such as "may," "could," "will,"
"expects," "anticipates," "aims," "future," "intends," "plans,"
"believes," "estimates," "targets," "likely to" and similar
statements. Among other things, quotations from management in this
press release contain forward-looking statements.
These forward-looking statements are based on management's
current expectations. However, it is not possible for our
management to predict all risks, nor can we assess the impact of
all factors on our business or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements
we may make. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors and circumstances that may cause Hepsiburada's
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements, including conditions in the U.S.
capital markets, negative global economic conditions, potential
negative developments resulting from epidemics or natural
disasters, other negative developments in Hepsiburada's business or
unfavorable legislative or regulatory developments. We caution you
therefore against relying on these forward-looking statements, and
we qualify all of our forward-looking statements by these
cautionary statements. For a discussion of additional factors that
may affect the outcome of such forward-looking statements, see our
2022 annual report filed with the SEC on Form 20-F on May 1, 2023 (Commission File Number: 001-40553),
and in particular the "Risk Factors" section, as well as the other
documents filed with or furnished to the SEC by Hepsiburada from
time to time. Copies of these filings are available online from the
SEC at www.sec.gov, or on the SEC Filings section of our Investor
Relations website at https://investors.hepsiburada.com. These and
other important factors could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management's estimates as of the date of this press
release. These forward-looking statements should not be relied upon
as representing Hepsiburada's views as of any date subsequent to
the date of this press release. All forward-looking statements in
this press release are based on information currently available to
Hepsiburada, and Hepsiburada and its authorized representatives
assume no obligation to update these forward-looking statements in
light of new information or future events. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in
Türkiye, connecting over 59 million members with approximately 195
million stock keeping units across over 30 product categories.
Hepsiburada provides goods and services through its hybrid model
combining first-party direct sales (1P model) and a third-party
marketplace (3P model) with 101,300 merchants.
With its vision of leading the digitalization of commerce,
Hepsiburada acts as a reliable, innovative and purpose-led
companion in consumers' daily lives. Hepsiburada's e-commerce
platform provides a broad ecosystem of capabilities for merchants
and consumers including: last-mile delivery and fulfilment
services, advertising services, on-demand grocery delivery
services, and payment solutions offered through Hepsipay,
Hepsiburada's payment companion and BNPL solutions provider.
HepsiGlobal offers a selection from international merchants through
its inbound arm while outbound operations aim to enable merchants
in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purpose-led,
leveraging its digital capabilities to develop the role of women in
the Turkish economy. Hepsiburada started the 'Technology
Empowerment for Women Entrepreneurs' program in 2017, which has
supported over 45.4 thousand female entrepreneurs throughout
Türkiye to reach millions of customers with their products.
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SOURCE HEPSIBURADA