HLYS Heelys, Inc. (MM)

U.S.-based Heelys, Inc. (NASDAQ: HLYS) is offering U.S. residents a holiday gift – free ground shipping on all orders placed during the first 16 days of December.

WHEN: 12 AM (CST) on Saturday, Dec. 1, 2012, through 11:59 PM (CST) on Sunday, Dec. 16, 2012.

WHERE: Heelys Shop – www.Heelys.com. Free ground shipping available in U.S. market only.

PRODUCT DETAILS:

Heelys is best known for its popular “wheel-in-the-heel” shoes, which allow users to seamlessly transition from walking or running to rolling – otherwise known as “Heeling” – by simply shifting weight to the heel. An instructional video on “Heeling” can be found at Heelys.com. Customers can transform their Heelys into regular street shoes by removing the wheel and replacing the heel adaptors with heel plugs, which are included with every pair.

HEELYS HX2

Each shoe in the HX2 product line has two removable wheels for better balance and control, making it an ideal choice for less experienced skaters. In addition, the HX2 models do not require as much leg strength – younger users can lift their toes up easily and skate more comfortably. After wearers become more accustomed to skating, HX2 models can be converted into a traditional pair of Heelys by removing one of the wheels. Pop out both wheels and the HX2 becomes a regular street shoe.

HEELYS NANO

The Nano works in tandem with Heelys shoes to bring wearers the ultimate skating experience – enabling them to move farther, faster and longer than ever before. The Nano is a special board that links into Heelys’ patented shoe bracket. To use, simply remove the wheel from a Heelys shoe and snap the wheel bracket into place. Designed for use on a single foot, many people feel the innovative board provides the same kinds of sensations and freedoms as slalom skiing or wakeboarding.

Heelys are sold in sporting goods and specialty stores nationwide and in more than 70 countries around the world.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. Connect with Heelys on Facebook, www.facebook.com/Heelys, YouTube, www.youtube.com/Heelysworldwide, or Twitter, http://twitter.com/Heelysworldwide.

Note to Editors: High resolution photos are available upon request.

Forward Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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